Jared Belsky on Transparency and Trust in Agency Compensation

In a recent ANA article, Acadia's CEO and co-founder Jared Belsky is examining growing concerns around transparency in agency compensation models.

The piece highlights Belsky’s push for greater accountability after returning publisher rebates to 53 clients and calling for clearer industry standards around media spending and agency fees.

“This is an agency fraud problem, and candidly, a client undereducation problem,” said Belsky. “Agencies are stewards of their clients’ money. They should make a fair wage, but it should be negotiated upfront, and then everything else should be passed through.”