Amazon Demand Side Platform (DSP)
Acadia’s retail media & marketplace practice has been managing brand accounts on Amazon since 2015 – the year of the very first Prime Day!
Our team is not paid media people who dabble in retail on the side. These are true marketplace experts with hands-on experience in each and every platform we serve. Acadia is an Amazon Ads Advanced Partner, and early adopters of both the Amazon DSP – where we’ve had a dedicated seat since 2017 – and Amazon Marketing Cloud.
Amazon’s suite of programmatic advertising capabilities can be your secret advantage – if you have the expertise to unlock it.
We're one of the few exclusive agencies that have the capability to re-sell Amazon DSP seats. You can own your own entity with the benefit of our reduced platform fee.
Gain Acadia's access and expertise with Amazon-approved partner certified to lease DSP rights to brands and agencies. Working with Acadia, advertisers can expand their access to a wider inventory of ad space, enhancing their reach and recognition.
This may sound daunting, but don't worry. We're here to get you fully onboarded and set up for success.
Amazon DSP has unparalleled audience targeting capabilities, allowing us to reach specific audiences with precision. We can also use the DSP to test creative messages and measure new-to-brand performance in ways that are limited within Amazon Advertising.
But we’re even more passionate about getting the best of both worlds – bringing Amazon advertising and Amazon DSP together and building a full-funnel strategy.
We believe that too much focus on ROAS and other short-term profitability metrics hampers many brands’ long-term success on Amazon.
With such robust audience segmentation opportunities and a deep understanding of consumer preferences, shouldn’t we demand more sophisticated metrics that act as leading indicators of future demand?
Acadia’s ‘Fit For Purpose’ ADSP metric framework, published in 2023, identified 23 ‘next generation’ metrics that can be used for different audience targeting strategies – including several proprietary metrics to Acadia. This work was praised by Ad Age, the Digital Shelf Institute, and FutureCommerce for getting brands to demand more from their DSP reporting.
| Awareness |
|---|
Lifestyle
Targeting people in the market with a particular lifestyle that mirrors our ideal customer
Impressions Viewable Impressions Audience Growth* Cost per conquesting impression Brand searches Brand search rate
In-Market
Targeting people in the market in the market for specific ASINs
Click throughs Viewable Impressions Audience Growth* Cost per conquesting impression Cost per click through Detail page views Detail page rate Prospecting click through rate
Competitor Purchase
Targeting people who previously bought from our competitors but we are showing ASINs
Click throughs Audience Growth* Add to list Effective detail page view rate Brand searches Detail page views Cost per click through Competitor audience acquisition
| Consideration |
|---|
Competitor Retargeting
Targeting people who previously viewed our competitor products without purchase to show them ours
NTB Add to list Effective detail page view rate Detail page views Brand searches Click throughs Prospecting click through rate
Contextual Targeting
Targeting people who are shopping in the real time specific products and categories
NTB Add to list Review page view rate Detail page views Effective detail page view rate Click throughs Prospecting click through rate
Cross Retargeting
Targeting people who previously viewed a category of our ASINs but we are showing another category ASINs
NTB Add to list Review page view rate Add to cart Effective detail page view rate Prospecting click through rate
| Purchase |
|---|
Asin Retargeting
Targeting people who previously viewed our ASINs and we show them those ASINs
Add to list Purchases Subscribe and Save Add to cart Return on ad spend
Cross Purchasing
Targeting people who previously bought a category of our ASINs but we are showing another category of ASINs
Ad Click to purchase efficiency Add to list Subscribe and Save Return on ad spend
ASIN Repurchasing
Targeting people who previously bought our advertised ASINs
Ad Click to purchase efficiency Purchases Subscribe and Save Add to cart Return on ad spend
There are quick wins, and there are more speculative bets – each has their place. We partner with clients to develop a strategy that builds momentum over time. A series of small steps can add up to a giant leap forward over time.
3x Sales YOY for Prime Day 2022-21
Case Study—Lansinoh
With an established presence on Amazon supported by a small internal team of marketers, the 35-year-old maternity and healthcare brand wanted to boost their Amazon sales. Despite their solid Amazon revenues, Lansinoh’s leadership felt there was room for significant improvement, especially with their new postpartum product lines.
Acadia was named Ad Age’s Performance Marketing Agency of the year in 2024. Our dedication to delivering results for clients has also afforded us strong footing with our platform and tech partners.
Amazon Advanced Partner Walmart Marketplace Partner Premier Pacvue solution partner
Feel confident knowing your fastest-growing sales channel is in safe hands.
Amazon Advanced Partner
Walmart Marketplace Partner
Pacvue Partner
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Turn your diminishing returns into focused growth and holistic marketing strategies.