Target Advertising Management Services
Target is an exciting growth channel for many brands.
Target has been ramping up its self-serve paid advertising capabilities and building a compelling retail media channel.
We’re leaders in Retail Media management
- Reach millions of potential customers
- Drive sales with our Target.com retail media management
- Let us help you reach your target market
Budget Allocation
What is unique about Target’s retail media offering?
Just like with our other retail media management services, Acadia leverages our long-standing partnership with PacVue, the leading ad-tech platform, which integrates with CitrusAd to access media inventory at a lower cost than competing exchanges.
Note that we can only support brands who have already been invited to sell or advertise on Target. Acadia cannot assist with getting an invite to sell on Target.com
Our Services
These ads will appear on the main Search Page and can help with improving the product and brand exposure. Since the ads look very similar to organic results, there are high chances to get your shopper’s attention. Sponsorship activity on Target is still low so you can gain more shoppers at a lower spend.
When someone is browsing the category pages, we can set up campaigns that will appear in the search for some of the main categories for your brand. We will target shoppers with high intention for purchase.
With these campaigns, we will aim to target people who have landed on pages of your competitors or are browsing similar products. The idea here is to get their attention and have them click on the ad so they land on your product page and allow you to have more control over the narrative.
90+
Our team of 90+ retail media & marketplaces specialists are supported by managers and deep knowledge of retail media.
$300MM
With $300MM in media under our care, you can expect dedication and expert knowledge unique to our team and strategies.
Premier Pacvue Partner
We’ve gone all in on Pacvue’s powerful software. As active early beta testers, we empower our team with industry leading software.
Retail Pioneers
We’ve been at this for a while, pioneering early retail ad ecosystems like Amazon DSP, AMC, Instacart, and more.
Ready
to get started?
Turn your diminishing returns into focused growth and holistic marketing strategies.