Posts Tagged ‘Google Search’
What Is Google Analytics GA4 and How Should You Prepare for the Change?
Why is change a constant? As they say in Texas: “if it ain’t broke, don’t fix it.” Many marketers have used Google’s universal analytics for years and are now wondering why the change. Google explains some of the key differences between Universal Analytics and Google Analytics 4 as follows: “Google Analytics 4 (formerly known as…
Read MoreWhat Is Passage Ranking?
Google Algorithm Updates The algorithms that Google uses to serve hyper-relevant results are complex and ever-changing. Updates to their algorithm are Google’s attempt to provide the best user experience possible, ensuring that queries are answered by only the best pages with the most relevant content. Google’s algorithm ranks sites to determine which ones are most…
Read MoreHow To Prepare Your Business and Marketing Efforts To Survive in the Realities of a Cookieless Future
Cookies, the thought can make a child smile, and leave your marketing department cringing. The problem with both digital and the grocery store variety is both can burn and leave a bad taste in the mouth. For 26 years marketing platforms have relied on the use of browser-based cookies to convey vital details about user…
Read More3 Common Reasons Why You Have a Failing SEO Strategy
Search engine optimization (SEO) seems simple enough, but in reality it’s a complex process that takes time, consistency, and the right expertise to achieve results. Quite often, small business owners experience frustration when their SEO strategy fails to deliver results. Why does this happen? How can you turn it around to achieve significant results? The…
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