Jack Ogilvie, partner at ad agency Acadia, said that DTC brands used to expect that every ad dollar put into Meta would drive $7 to $8 in sales, but performance is now closer to $1 or $2 in sales for every ad dollar.
Because Meta ads haven't been able to drive website sales, DTC brands are now selling on Amazon.
"What they want is profitable sales growth, and that is something that Amazon can offer," said Acadia's Ogilvie, partner at ad agency Acadia.
Read how we are seeing brands re-allocating their media spend in “Some DTC brands moved up to 30% of their holiday ad spend from Meta to Amazon,” published by Business Insider on December 8, 2022
Posted in Acadia in the News