If you are a restaurant chain, a multi-site healthcare enterprise, a large omni-channel retailer, a large footprint entertainment complex, a unique franchised concept, a multi-unit wellness concept or anything similar, then you recognize that your multi-location marketing agency needs are unique and complex and very different from selling Coca Cola to a mass and ubiquitous national audience. Muti-location marketing means you likely are dealing with many of the following challenges:
- Omni-channel measurement complexities
- Need to have precise geo-fences and radius targeting
- Need to understand nuanced differences between urban and suburban markets
- Need to deal with logistics of all the unique permutations of price, promotion, local sales, unique local needs
- Need to be nimble enough to turn up budgets where needs are and dampen where there is less need. Never an hour to “set it and forget it”
- Need to deal with franchise needs
- Need overcome complex reporting
- Need to adapt to localized menus, product mixes, and assortments
Uses Multi-Location SEO To Support Local Branches
Ideal Images has 170 branches around the country all within unique locations that had one big thing in common, appointment slots to fill. With cost-per-click prices rising, uneven performance across the locations, and local competition Ideal Image turned to Acadia.
The solution multi-location marketing. Watch the video to learn how Acadia helped Ideal Image increase their leads in local searches by 30% in 9 months.
Case Study—Maggiano’s Test obsessed
A unique ability to service brands with specific multi location needs.
Muti-location marketing can be exceptionally complex and you need an agency that can simplify the chaos. We are specialist in multi-location marketing and our team is ready to help:
Simplified omni-channel measurement
Precise geo-fences and radius targeting
Nuanced insights between urban and suburban markets
Precise geo-fences and radius targeting
At Acadia, we love and live in a Multi-Site mindset. It's become a core expertise.
We are proud to call the following incredible brands clients of ours. They range from 10 to 1,000 locations and all of them are unique and complex in their own right.
We have the ANALYTICS
chops to help you
- For our multi-site clients we are able to take your customer data or loyalty files and ingest them (we are SOC2/PII compliant). We are able to augment them by enriching them further with additional 3rd party data. From here, we are able to help you segment your customer file to figure out who are the most valuable customers so you can speak to them further, and find more like them.
- We also use sophisticated technology to help you understand the impact of digital media on your physical sales (drive to store analytics).
- We might help you figure out what your LTVs look like for different cohorts
We have the PAID MEDIA
chops to help you
- Being great at multi-unit means attention to detail. For one restaurant client, we have set up over 50 different custom radius targets. For a large entertainment company, we have unique creative tests running in every single DMA.
- We partner with the best multi-unit focused pods at Google, FaceBook, and Tik Tok
- We have our own performance creative capability in-house that exists to customize and create around your unique locations
We have the SEO
chops to propel multi-unit brands to gain the #1 listing
- Owning local search is essential for multi-unit locally focused companies. Google prioritizes the map pack search results, and in the mobile interface, this is 90% of the search engine land scape.
- We can and will establish all of your google listings and optimize them to appear for the right keywords.
- We will also establish external trust via citation distribution models for your Google listings and will bring a hyper-local approach to creating unique content for locations, which will increase search engine rankings,
- Lastly, we will support the ongoing maintenance of your listings, including content updates, as well as management of any third party citation services that you are using
Acadia is an agency that specializes in Multi-Site marketing
Read more about our multi-unit thesis with our client, California Pizza Kitchen, a brand with large, entrenched, competitors. Simply replicating the strategies (and budgets!) of the big guys is not an option. CPK must work their marketing dollars smarter.
For CPK, we will use our strong analytics backbone to leverage CPK’s first-party data and deploy those learnings in our media strategies. We will also avoid media waste with a hyper-targeted advertising approach, ensuring that CPK can continue to punch above its weight. Read the story here.
If you have unique marketing challenges because you have 10, 50, 100, or even 5,000 locations, we are the right partner for you. We have built a practice around this area of expertise and would love to hear from you.
Ready
to get started?
Turn your diminishing returns into focused growth and holistic marketing strategies.