AdWeek: Acadia Aims for 50% of Revenue From Retail Media by 2026

indie agency acadia aims for 50% of revenue from retail media by 2026

Acadia CEO Jared Belsky was featured in an AdWeek news article published on the 6th of February, 2025.

Jared announced that by 2026, retail media will drive 50% of Acadia's revenue, doubling from 25% last year.

This ambitious milestone reflects Acadia's commitment to leading the evolution of retail media beyond traditional ad channels.

As a part of this strategic goal, Jared also announced that Patrick Petriello will be joining Acadia as the new Director of Retail Marketplace Strategy.

A veteran in the retail media landscape, Patrick previously built Tinuiti’s Amazon practice and held key roles at Amazon.

At Acadia, he will oversee the growth of our retail partnerships and drive innovative strategies, the kind of integrated thinking that distinguishes a true digital marketing advertising agency from a siloed media buyer.

Read the full piece on AdWeek.

Posted in Acadia News, adweek

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