Acadia and Perkins Restaurant and Bakery have partnered to create a custom, menu-inspired Mahjong set designed to encourage screen-free, face-to-face interaction among younger demographics. Featured in MediaPost, the experiential campaign features bespoke tiles designed by an independent artist, supported by a comprehensive omnichannel marketing strategy and a consumer sweepstakes.
Highlights
- Screen-Free Connection: Perkins is targeting Gen Z and millennials who are trading screen time for tactile, face-to-face dining entertainment.
- Custom Artisan Design: The bespoke Mahjong tiles, created by an independent Etsy artist, feature classic Perkins menu items like pancakes, bacon, pie, and coffee.
- Omnichannel Campaign: Acadia is driving the launch through social media, digital promotions, in-store events, and a dedicated microsite where fans can win their own set.
- Community Heritage: The initiative reinforces Perkins' legacy as a gathering place by bringing a fresh, brand-specific twist to a game experiencing a modern resurgence.
Posted in Acadia News
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