Acadia Featured in MediaPost for Bold “Bite Me” Campaign with TRUBAR

We are proud to announce that on July 18, 2025, Acadia was featured in MediaPost for our work on TRUBAR’s “Bite Me” campaign.

The article highlights the unapologetic, attitude-filled creative direction and strategic execution behind TRUBAR’s brand refresh, developed in partnership with Acadia.

The campaign, which launched across digital and social channels, showcases TRUBAR’s voice and mission to challenge conventional snack branding and offer nutrition with indulgence.

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Margot Dukes Eddy, Partner and Head of Social at Acadia, shared her thoughts in a post on LinkedIn. You can read it in full below.

Acadia