Full-Service Retail Media & Marketplace Agency
Every major retailer now has a media network. Amazon, Walmart, Instacart, Target, Kroger, they all want a piece of your budget, and they all promise results. The question isn't whether to invest in retail media. It's how to invest wisely across an increasingly fragmented market without wasting spend, duplicating efforts or flying blind on attribution.
That's where a full-service retail media and marketplace agency makes all the difference. Acadia has been managing retail media for brands since 2015, before most agencies knew what a retail media network was. We bring the platform expertise, proprietary analytics, and integrated strategy to make every dollar work harder across every network that matters to your brand.
As an Amazon Advertising Advanced Partner, we know our way around PPC and DSP ad campaigns, and even AMC. But success on Amazon is about much more than just advertising. Are your product listings searchable, priced correctly, with sufficient inventory, and content that will convert a browser into a buyer?
Success on Amazon requires hundreds of components to be optimized and working together properly. At Acadia, we live and breathe the Amazon ecosystem, and our experience working with hundreds of brands on both Seller & Vendor Central and across marketplaces — each with unique goals and needs — informs our custom approach toward each client partnership.
Own your most important asset
As a key channel for both transactions and validation, it is critical for you to have ownership of your brand on Amazon. Your advertising data, the customer experience, availability of SKUs – these are mission-critical for short and long term success.
Our Amazon Solutions
Amazon isn’t the only solution for brands looking to reach the online customer. Other mass and specialty retailers can provide a net-new audience specifically looking for your products.
We are early adopters of new retail media networks, and we have learned that different RMNs have different value propositions. Each dollar of your budget should be deployed where it can perform best. Acadia can optimize your retail media budget across various retailers for the best return.
How we’re different
Software is key not only to efficiency but in recognizing opportunities and enacting more advanced strategies. But data and code alone will not expose – or deploy – the right strategy.
We partner with industry-leading software tools so our clients can get all the benefits of tech, without having to integrate or navigate it directly. We query this information for insights and use it to inform each client’s customized success roadmap.
Acadia has been a leading voice in retail media since 2015. Our frameworks – such as our Retail Media Allocation Model – have been featured in leading industry publications like Ad Age, the Path to Purchase Institute, FutureCommerce, and the Digital Shelf Institute.
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Acadia was named Ad Age’s Performance Marketing Agency of the year in 2024. Our dedication to delivering results for clients has also afforded us strong footing with our platform and tech partners.
Amazon Advanced Partner Walmart Marketplace Partner Premier Pacvue solution partner
Feel confident knowing your fastest-growing sales channel is in safe hands.
Amazon Advanced Partner
Walmart Marketplace Partner
Pacvue Partner
Frequently Asked Questions About Retail Media
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Your retail media investment deserves more than a generalist agency running playbook campaigns. It deserves specialists who know these platforms inside and out, a strategy grounded in your data, and a partner who's as invested in your results as you are.