Posts by Team Acadia
Why Manual Control for PPC vs PPC Automation Is Still Important in the Age of Machine Learning
Programmatic, machine learning, artificial intelligence and the age of bots is upon us, but as an ad agency, we warn taking these latest technical buzz-words with a grain of salt.…
Read MoreFour Email Marketing Automations That Increase E-Commerce Customer Engagement
We’ve been all around the world (OK via webinar, but still!) spreading the gospel of email automation and how it helps e-commerce business owners like yourself increase conversions and customer…
Read MoreUnnatural Backlinks: How To Know When To Disavow Links
Just like how you wouldn’t want your business to be associated with a deceptive, untrustworthy person in real life, you don’t want your business website to be linked to a…
Read MoreShare of Voice: What It Means for Brands, and How To Measure It and Leverage It
One of the main challenges that comes with selling on Amazon is the constant growth of competition. Continual increase of Amazon newbies willing to operate with low margins, or even at a loss in the beginning, makes staying up to date with the brands in your niche much more difficult.
Read MoreWhat To Consider When Changing Your Domain Name
A rose by any other name would still smell as sweet, but if you don’t know its name how the hell are you going to Google it? Your company’s name…
Read MoreTake Advantage of the “New-To-Brand” Metrics to Optimize Your Paid Marketing Strategy
New-to-brand metrics have been available since November 2018 on Amazon for Sponsored Brands campaigns in both Seller Central and AMS. It’s the first time Amazon has given us such information about customer loyalty. Learn more about the importance of these metrics and how you can build your Sponsored Brands strategy based on them.
Read MoreJune 2019 Core Algorithm Update & Ranking Fluctuations
Google announced for the first time on June 3rd that it was rolling out a new core algorithm update on Twitter via Google SearchLiason. This was a broad update to…
Read MoreWhat Is EAT and Why You Need To Start Considering It in Your SEO Efforts
If you’ve been digging into SEO lately, then you’ve probably heard the term “E-A-T” thrown around a few times over the past few years. Now you probably have questions. What…
Read MoreHow To Use the New Product Targeting Features in Amazon Sponsored Product Ads
It’s been six months since Amazon released the new Product Targeting feature. It was a huge update that enabled many more opportunities for brands to increase their product awareness and overall sales. Placing ads on competitors’ product pages and having an option to adjust bids for every Amazon Standard Identification Number (ASIN) separately makes the Amazon Marketplace more and more competitive.
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