Posts by Team Acadia
How to use an Amazon Storefront to make your brand more money
This post explains how your brand can really benefit from using Amazon Storefronts. Our PPC expert Stefan Jordev provides some great insights and reports on the mistakes you should avoid.
Read MoreWhat you need to know about Amazon Insights
A program released this summer called Amazon Insights is meant to enable sellers to survey customers about why they buy—or don’t buy—certain products. It’s basically a quick means of creating a one-question survey to see where product marketing works and where it doesn’t.
Read MoreFive Ways To Increase Returns on Pay-per-Click Spending
With the impact that technology has had on consumer behavior, digital marketing is a necessity for those who want to survive and compete in the global landscape. Perhaps this is…
Read MoreHow To Use Existing Content To Increase Search Engine Rankings
Search Engine Optimization (SEO) is one of the most important ways to ensure your company’s website is visible to potential customers. Showing up at the top of search engine results…
Read MoreThe Cost of a Bad Landing Page
Pay-per-click (PPC) advertising is a cost-effective way to boost the online visibility of your business. With a successful PPC campaign your company’s ads will appear prominently in search engine results…
Read MoreHow To Navigate Corporate Structures for SEO Success, Part Two
In my last post, I discussed some of the challenges I faced in implementing SEO campaigns as an in house marketer at a big company. Keeping my head in the…
Read MoreHow the Stages of the Customer Journey Shape Conversions
Marketing executives spend a lot of time, resources and money to attract customers but the most effective marketers focus on the customer journey. Keeping the customer journey (or buyer’s cycle)…
Read MoreAre You Ready for Google’s New Ad Rotation?
If you are one of the many advertisers who received Google’s Aug 29th email on the changes to ad rotation, like most you are probably wondering what exactly does this mean,…
Read MoreHow To Navigate Corporate Structures for SEO Success, Part One
Corporations can be their own worst enemies. They are often slow to move and have a maze of structures to get through before launching a project. These structures are designed…
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