Ross Walker, Author at Acadia.io

Why you can’t just scale up your ad spend

By Ross Walker | February 8, 2023

One of the most common misunderstandings I hear as a paid media manager centers on scaling up ad spend. Brands often come to me wanting to double or triple their…

1P Data, Minimum Ad Spend: Answering Your Amazon Marketing Cloud FAQs

By Ross Walker | January 25, 2023

If you use Amazon DSP for advertising, then Amazon Marketing Cloud (AMC) is one of the most important tools you might be overlooking. AMC can help you answer key questions…

3 Ways To Use Amazon DSP Advertising To Boost Prime Day Sales

By Ross Walker | June 16, 2022

Ross Walker is a Senior PPC Manager at Bobsled Marketing. With Prime Day less than a month away, in fact, it was just announced that Prime Day will take place…

Amazon Marketing Cloud: How It Works And How To Use It

By Ross Walker | June 2, 2022

Ross Walker breaks down Amazon Marketing Cloud and all the benefits it provides for your Amazon advertising strategy.

Amazon DSP 201: The Updated Guide to Understanding Amazon’s Demand-side Platform

By Ross Walker | May 19, 2022

The updated Amazon DSP Guide from Bobsled’s PPC expert. Amazon DSP has seen a fair number of changes in the last two years.

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