Posts by Tom Crosthwaite
Amazon Seller Central Fees Explained
With Q4 just around the corner, we thought it would be a good time to revisit Seller Central fees, and how Amazon fees have been impacted by Covid-19. Read on to learn more!
Read MoreAmazon Sponsored Display vs DSP
In today’s article, Stefan breaks down the fundamentals of both ad types and why brands should consider folding them into their Amazon advertising strategy.
Read MoreHow To Calculate Customer Lifetime Value On Amazon
Calculating Customer Lifetime Value (CLV) across all sales channels allows you to identify opportunities & challenges for your brand, but Amazon does a good job hiding customer details & order information.
Read MoreWhich Amazon Promotions Work Best?
Running bloated and costly promotions on Amazon will inevitably end up hurting your profit margins.
Read MoreAmazon DSP Retargeting – The First 30 Days
When a potential customer is finally ready to make a purchase, are you confident that your brand will be front of mind?
Read MoreAmazon Livestream Overview For Brands
Amazon Live allows you to broadcast directly to millions of Amazon shoppers, helping them better understand your brand and product line in a highly saturated market.
Read MoreUsing Google Search Advertising To Boost Amazon Sales
We had a chat with Danica Petrovic, Bobsled PPC Specialist, about the specifics of creating Google Search Advertising PPC campaigns that will deliver Google traffic to your Amazon listings.
Read MoreCOVID-19: Amazon Seller Support Issues On The Rise
For today’s article, we’re talking with Bobsled Account Specialist, Marija Granic, who has shared the most pressing challenges and best practices to overcome them.
Read MoreAmazon Sponsored Brands Video Ads Best Practices & Case Study
In this article, we’re going to explain exactly what Sponsored Brands video ads are, and how to set them up. Nikola will also share some initial video ad results from a Bobsled client.
Read MoreGrocery & Gourmet Food – Winning Amazon Advertising (PPC) Strategies
In this article, we’re going to outline how Grocery & Gourmet food brands should be structuring their Amazon Advertising (PPC) efforts in order to grow market share on Amazon. We’ll also share an Amazon Advertising case study from Bobsled client Barcel USA, a snack food manufacturer.
Read MoreGrowing Brand Awareness: Utilizing Amazon Advertising & Amazon DSP
In this article, Bobsled PPC Manager Ross Walker discusses how to align Amazon PPC spend ROI with overall brand goals, and how to leverage DSP for greater creative control. In addition to general best practices, we’ve included some advertising and DSP processes/checklists that we use here at Bobsled. So if growing brand awareness was one of your New Year’s resolutions, then this blog post is tailor-made for you!
Read MoreGetting Specific: Picking The Right Product Category On Amazon
Amazon prides itself on delivering exactly what shoppers are looking for at any given time. The A9 search algorithm that underpins the Amazon marketplace is designed to be highly intuitive in relation to customer search and browse patterns. It places a huge emphasis on specificity, especially in relation to product classification.
Read More