Posts by Tom Crosthwaite
Amazon Vendor Central Tutorial [Part 4 – Analytics & Reports]
Getting to grips with the nuances of Vendor Central is no easy feat. It’s a complex platform with hyper-specific data points and terminology. Find our breakdown of Analytics and Reports below. Next week we’ll be releasing the final installment on Payments & Settings.
Read MoreAmazon Vendor Central Tutorial [Part 2 – Items]
Getting to grips with the nuances of Vendor Central is no easy feat. It’s a complex platform with hyper-specific data points and terminology. There’s a lot to cover, so we’ve broken our analysis into installments. Last week, we discussed Orders. Find our Items breakdown below.
Read MorePrime Day Recap & Q4 Predictions
Want some additional context about your Prime Day 2020 performance? The Bobsled project team has shared some highlights, as well as how they’re approaching the rest of Q4.
Read MoreAmazon OTT – Democratizing Video Advertising
OTT ads are video ads delivered over an internet connection with a streaming device. The non-skippable ads on OTT are created and managed through Amazon’s Demand Side Platform (DSP).
Read MoreTop Marketing Strategies to Sell Books on Amazon
There are some similarities between books and physical products – I’ll explain the differences and similarities when it comes to getting reviews and advertising on Amazon. And finally, I’ll share what has worked for me.
Read MoreHow Should Luxury Brands Approach Amazon?
Many luxury brand representatives are still confused about how to approach the marketplace. In today’s article, we’ve compiled 7 things all luxury brand decision-makers need to be aware of.
Read MoreInstacart Advertising Overview For Grocery and CPG Brands
Need to understand Instacart advertising? Bobsled Advertising Director Stefan Jordev has provided his insight below.
Read MoreAmazon Sweden and Netherlands – Worth It For Brands?
Amazon’s new Swedish and Dutch marketplaces indicate Amazon’s commitment to international expansion over the long term. Should you jump in right away? Or wait until the channels pick up steam?
Read MoreUnderstanding Amazon Advertising Reports: Identifying Data Discrepancies
Understanding search term reports, targeting reports, and advertised product reports allows brands to make strategic advertising decisions with confidence.
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