Posts by Tom Crosthwaite
Using Google Search Advertising To Boost Amazon Sales
We had a chat with Danica Petrovic, Bobsled PPC Specialist, about the specifics of creating Google Search Advertising PPC campaigns that will deliver Google traffic to your Amazon listings.
Read MoreCOVID-19: Amazon Seller Support Issues On The Rise
For today’s article, we’re talking with Bobsled Account Specialist, Marija Granic, who has shared the most pressing challenges and best practices to overcome them.
Read MoreAmazon Sponsored Brands Video Ads Best Practices & Case Study
In this article, we’re going to explain exactly what Sponsored Brands video ads are, and how to set them up. Nikola will also share some initial video ad results from a Bobsled client.
Read MoreGrocery & Gourmet Food – Winning Amazon Advertising (PPC) Strategies
In this article, we’re going to outline how Grocery & Gourmet food brands should be structuring their Amazon Advertising (PPC) efforts in order to grow market share on Amazon. We’ll also share an Amazon Advertising case study from Bobsled client Barcel USA, a snack food manufacturer.
Read MoreGrowing Brand Awareness: Utilizing Amazon Advertising & Amazon DSP
In this article, Bobsled PPC Manager Ross Walker discusses how to align Amazon PPC spend ROI with overall brand goals, and how to leverage DSP for greater creative control. In addition to general best practices, we’ve included some advertising and DSP processes/checklists that we use here at Bobsled. So if growing brand awareness was one of your New Year’s resolutions, then this blog post is tailor-made for you!
Read MoreGetting Specific: Picking The Right Product Category On Amazon
Amazon prides itself on delivering exactly what shoppers are looking for at any given time. The A9 search algorithm that underpins the Amazon marketplace is designed to be highly intuitive in relation to customer search and browse patterns. It places a huge emphasis on specificity, especially in relation to product classification.
Read MoreUnderstanding Vendor Chargebacks and Their Impact on Your Profit Margins on Amazon
This article is a summary of all chargeback types Amazon can have for vendors that do not comply with their requirements. Learn what each chargeback is and how to avoid it or dispute in case you’ve already been charged.
Read MoreHow Do I Update A UPC On Amazon?
For a variety of reasons, a brand may need to update the UPC of a product on the Amazon marketplace. In this post we’re going to break down exactly how to go about this.
Read MoreNavigating Amazon’s New Rules Around Product Variations
Amazon have updated their policy around parent/child listing variations, which will affect how reviews appear for certain parent products with multiple child variations, and how products with variations will rank in search results.
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