amazon Archives

Prepare for Prime Day 2025: Operational, Promotional, and Organic Tactics

By Joanna Otto and Predrag Vetnic | April 30, 2025

🎧 On the go? Listen to this roundup in audio format. There’s no such thing as a peaceful Prime Day. Once it begins, there’s not much you can do but ride…

How to Optimize for Rufus and AI-Driven Search

By Julian Galindo and Predrag Vetnic | April 16, 2025

🎧 On the go? Listen to this roundup in audio format. Amazon’s AI ecosystem is evolving rapidly, and two terms—COSMO and Rufus—are at the heart of the conversation. While they’re…

Running Ads on Amazon Fresh, Whole Foods, and Amazon Is Wildly Different – Here’s How to Make It All Work

By Danilo de Castro Alvares | February 20, 2025

Whole Foods, Amazon Fresh, and Amazon.com. All retail channels owned by the same company, which just so happens to be the 3rd largest advertising platform in the world. So advertising…

Why Videos Are Amazon Listings’ Secret Weapon

By Connor DeBruin and Ken Beemer | November 14, 2024

Connor DeBruin is the Head of Performance Creative. Ken Beemer is the Director of Retail Client Growth at Acadia. Want to know the secret weapon to more sales and better…

Premium Amazon Display Supply – What Brands Need to Know

By Ross Walker and Danilo de Castro Alvares | November 7, 2024

Ross Walker is a Paid Media Team Lead at Acadia. Danilo de Castro Alvares is a Retail Media Manager at Acadia. On November 1st Amazon introduced premium supply on DSP…

Amazon Fee Updates: How Much They Actually Impacted Brands’ Cost Structure

By Armin Alispahic and Jordan Ripley | October 24, 2024

Armin Alispahic is the Retail Marketplace Services Lead at Acadia. Jordan Ripley is the Director of Retail Operations at Acadia. It’s been a year of change for Amazon sellers, and…

Amazon Prime Big Deal Day 2024 Recap

By Jonathan Kahn | October 18, 2024

Amazon Prime Big Deal Days 2024: The Results With only three weeks of lead time, Prime Big Deal Days was an unexpected addition to Amazon brands’ calendars when it was…

Amazon is Terminating Vendor Agreements During Peak Season: What It Means For Brands

By Olivera Bojovic and Ross Walker | September 12, 2024

Amazon recently surprised a number of Vendors, letting them know that they would be terminating their agreements in the middle of peak season. While this feels sudden given the notice…

Is Amazon Direct Fulfillment a Good Fit For My Brand?

By Julie Spear | April 30, 2024

On a recent episode of the eCommerce Braintrust Podcast, host and head of retail marketplace services at Acadia Julie Spear Spoke with Retail Account Manager Julien Pereira on the topic,…

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