Amazon Account Management

It’s that time of year again. No, not the holiday season. It’s time to start preparing for Amazon Vendor Term Negotiations. Every year Amazon negotiates terms with vendors. If you’re not prepared, you can end up with increased costs and narrower margins. But it doesn’t have to be that way. Vendors can successfully negotiate with Amazon to make their costs bearable.

If you’re looking for a way to boost conversions on Amazon, it might be time to consider adding text overlays to your product images. Adding this extra layer of information to some of your product images helps you compensate visually for what might be lost in the minutia of a product description.

Here at Bobsled Marketing, we’re strong believers that brands should be representing themselves on Amazon. Amazon accounts for an estimated 50% of ecommerce sales, and many shoppers start their product searches on Amazon. Brands should be using the channel to gather insight into product and competitive trends, get feedback from customers, represent their brand (and pricing!) consistently, own & grow the direct revenue, and own as much of the data they can get from Amazon.

The FBA Small & Light program is a fulfillment option for products that are priced under $15, measure 16” x 9” x 4” or smaller, and weigh 15 ounces or less. In this blog post, we’ve broken down all the important aspects of the program.