Amazon Account Management
Amazon Vs. DTC Vs. Retail Stores: Tipping the Balance in Beauty
The beauty industry is one of the fastest-growing – and fastest-changing – industries in the world. Brands that are looking to nurture major success with the sale of health products and cosmetics should consider the platform that is continuously favored by the world’s shoppers.
Read MoreAmazon Keyword Bidding Strategy – 7 Tips & Tricks
Every ad campaign is unique, and it may be necessary to implement different strategies depending on which phase of the campaign is being pushed. A general understanding of keywords and why you need them can help you determine which approach to take at any given time.
Read More8 Amazon Q4 Predictions For Late 2021
Q4 is without question the most hectic quarter, and brands are on tenterhooks as they look to prepare for an unpredictable season. The time to plan for Q4 is now, and Bobsled’s experts have identified 8 predictions that will help you win big through to the end of the year.
Read MoreAmazon Q4 Inventory Planning Guide
Making a watertight Q4 Amazon inventory management plan is an absolute necessity. Bobsled’s Nikhil Chothani has talked you through this process below.
Read MoreNavigating DTC Alongside Online Marketplaces (Amazon, Walmart, Instacart)
Navigating the relationship between DTC and online marketplaces is a difficult undertaking, but with the right approach, you carve out a successful path in today’s fragmented omnichannel retail landscape.
Read MoreAmazon Brand Referral Program – How It Works
Brands looking for success and longevity on the Amazon marketplace need to get serious about obtaining qualified external shoppers. And with the new Brand Referral Program, Amazon is making this type of traffic acquisition method more cost-effective.
Read MoreThe 4 Profitability Drivers Across the Digital Shelf
Profitability! Undoubtedly one of the biggest issues for those selling their products online. The proliferation of omnichannel shopping has further complicated matters, and brands are struggling to figure out how to turn a profit across each channel.
Read MoreAmazon Marketing 101: Video, Posts, Live, Email, Store & A+ Content
If you aren’t trying to elevate your business on Amazon, you’re not gonna make it. So how do you get your products noticed in an overcrowded market?
Read MoreAmazon Business (B2B): How It Works and Growth Tips
Amazon Business (B2B) sales comprise between 1 and 15% of total revenue for Bobsled clients, regardless of the product category.
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