Amazon Account Management
Instacart Advertising Overview For Grocery and CPG Brands
Need to understand Instacart advertising? Bobsled Advertising Director Stefan Jordev has provided his insight below.
Read MoreAmazon Sweden and Netherlands – Worth It For Brands?
Amazon’s new Swedish and Dutch marketplaces indicate Amazon’s commitment to international expansion over the long term. Should you jump in right away? Or wait until the channels pick up steam?
Read MoreUnderstanding Amazon Advertising Reports: Identifying Data Discrepancies
Understanding search term reports, targeting reports, and advertised product reports allows brands to make strategic advertising decisions with confidence.
Read MoreAmazon DSP Case Study
Below, Ross has answered some common questions about DSP and shared a case study from a Bobsled client.
Read MoreThe Challenges Of Rebranding On Amazon
Recently updated your brand name? Or are you considering making a change sometime in the future? If you’re wondering how a rebrand plays out on Amazon, then this article is for you.
Read MoreAmazon Posts: Guidelines, Best Practices & FAQ
Need help understanding the purpose and utility of Amazon Posts? We’ve got you covered! Amazon Posts are social media-style posts with product images and captions.
Read MoreAmazon Seller Central Fees Explained
With Q4 just around the corner, we thought it would be a good time to revisit Seller Central fees, and how Amazon fees have been impacted by Covid-19. Read on to learn more!
Read MoreAmazon Frustration Free Packaging Overview
Frustration-Free Packaging (FFP) is a small part of Amazon’s overall push towards better sustainability. The program involves implementing recyclable packaging for ASINs sold on Amazon.
Read MoreAn Introduction To Instacart For Brands
CPG brands have been blown away by the rise of Instacart since COVID hit. There’s an urgent desire for more information about how to approach Instacart from a strategic perspective.
Read MoreHow To Add Products On Vendor Central Using Templates
When launching new products on Amazon, Vendors need to ensure that Amazon has all of the correct SKU info before an initial Purchase Order is placed. Failing to add the product correctly to Vendor Central may result in costly delays.
Read MoreAmazon Sponsored Display vs DSP
In today’s article, Stefan breaks down the fundamentals of both ad types and why brands should consider folding them into their Amazon advertising strategy.
Read MoreAmazon Brand Registry FAQ
Brand registry on Amazon is a murky topic. Every brand wants more control of their products on the marketplace, but few know how to properly leverage the tools at their disposal!
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