Amazon Display Advertising
Bid Management 201: All Amazon Sponsored Products Sections That Require Bid Management
Whether you have an in-house team or you are outsourcing your Amazon paid campaigns management to an agency, bid management probably gets included in your reports frequently. It is an ongoing daily/weekly process that is consistent and needed from the minute your sponsored campaign is launched.
Read MoreShare of Voice: What It Means for Brands, and How To Measure It and Leverage It
One of the main challenges that comes with selling on Amazon is the constant growth of competition. Continual increase of Amazon newbies willing to operate with low margins, or even at a loss in the beginning, makes staying up to date with the brands in your niche much more difficult.
Read MoreHow To Use the New Product Targeting Features in Amazon Sponsored Product Ads
It’s been six months since Amazon released the new Product Targeting feature. It was a huge update that enabled many more opportunities for brands to increase their product awareness and overall sales. Placing ads on competitors’ product pages and having an option to adjust bids for every Amazon Standard Identification Number (ASIN) separately makes the Amazon Marketplace more and more competitive.
Read MorePlanning for Promotions: Why It’s Important to Plan Ahead for The Year
Why is it important to plan ahead for promotions? Because putting a plan in place ensures you are regularly using the options available on Amazon to learn what generates the highest conversions for your brand – critical information to have when the holidays come around!
Read MoreAmazon DSP 101: Beginners Guide to Understanding Amazon’s Demand-side Platform
Amazon Demand-side Platform (DSP) is a Display Advertising Platform that allows us to programmatically reach relevant audiences on Amazon sites and apps as well as publishing partners on third-party exchanges. Before we dive into DSP it’s important to understand some of the fundamentals of programmatic advertising.
Read MoreHow Brands Can Use Influencer Marketing to Grow Sales on Amazon
Brands looking for innovative ways to promote their products in an increasingly saturated media space should investigate influencer marketing. Both on and off Amazon, influencers can help brands build trust with consumers in their niche.
Read MoreThe Full Guide to Selling Grocery & Gourmet Foods on Amazon
More and more consumers are looking online for household purchases, rather than battling the stores. Research firm Statista estimates that sales of food and beverage items on Amazon will go from $8.69bn in 2016, to $23.26bn in 2021.
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