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The Amazon DSP Playbook: Advanced Tactics for Maximum Growth
✍️ About the Author: Pat Petriello is the Director of Retail Marketplace Strategy at Acadia and a Thought Leader in the eCommerce space. – – – Much has changed in the…
Read MorePrepare for Prime Day 2025: A New Game Plan for Your Ad Strategy
🎧 On the go? Listen to this roundup in audio format. Prime Day 2025 isn’t about spending more — it’s about targeting smarter. Precision is the name of the game this…
Read MorePrepare for Prime Day 2025: Operational, Promotional, and Organic Tactics
On the go? Listen to this roundup in audio format. There’s no such thing as a peaceful Prime Day. Once it begins, there’s not much you can do but ride the…
Read MoreHow to Optimize for Rufus and AI-Driven Search
🎧 On the go? Listen to this roundup in audio format. Amazon’s AI ecosystem is evolving rapidly, and two terms—COSMO and Rufus—are at the heart of the conversation. While they’re…
Read MoreRunning Ads on Amazon Fresh, Whole Foods, and Amazon Is Wildly Different – Here’s How to Make It All Work
Whole Foods, Amazon Fresh, and Amazon.com. All retail channels owned by the same company, which just so happens to be the 3rd largest advertising platform in the world. So advertising…
Read MoreWhy Videos Are Amazon Listings’ Secret Weapon
Connor DeBruin is the Head of Performance Creative. Ken Beemer is the Director of Retail Client Growth at Acadia. Want to know the secret weapon to more sales and better…
Read MorePremium Amazon Display Supply – What Brands Need to Know
Ross Walker is a Paid Media Team Lead at Acadia. Danilo de Castro Alvares is a Retail Media Manager at Acadia. On November 1st Amazon introduced premium supply on DSP…
Read MoreAmazon Fee Updates: How Much They Actually Impacted Brands’ Cost Structure
Armin Alispahic is the Retail Marketplace Services Lead at Acadia. Jordan Ripley is the Director of Retail Operations at Acadia. It’s been a year of change for Amazon sellers, and…
Read MoreAmazon Prime Big Deal Day 2024 Recap
Amazon Prime Big Deal Days 2024: The Results With only three weeks of lead time, Prime Big Deal Days was an unexpected addition to Amazon brands’ calendars when it was…
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