All articles written by: Pat Petriello
With some distance from the major unBoxed 2025 announcements, the broader arc of Amazon’s advertising strategy is much easier to see. Across 14+ product updates, three themes shaped nearly every…
✍️ About the Author: Pat Petriello is the Director of Retail Marketplace Strategy at Acadia When this article was first written in 2024, advertisers faced a persistent challenge: proving…
✍️ About the Author: Pat Petriello is the Director of Retail Marketplace Strategy at Acadia and a Thought Leader in the eCommerce space. Most brands are still treating Amazon DSP…
✍️ About the Author: Pat Petriello is the Director of Retail Marketplace Strategy at Acadia and a Thought Leader in the eCommerce space. – – – Much has changed in the…