data
What to Know About Server-Side Tracking, a Solution for a Cookie-Free Future
By the end of this year, Google will have stamped out the internet’s last remaining third-party cookies. Cue the funeral hymns. There’s no need to panic. While third-party cookies fueled…
Read MoreUnderstanding Single-View Customer Identification Process
Who are you when you’re shopping online? What about in person? Brands and retailers would love to know, but it’s not up to the customer to declare themselves whenever they’re…
Read MoreHow to Save Your Historical Data From the New Google Analytics
In July of last year, Google began sunsetting the legacy version of Google Analytics, commonly known as Universal Analytics (UA). In its place was the fully revamped Google Analytics 4…
Read MoreAcadia’s Head of Analytics Seth Hirch on Snowflake’s #DataCloudNow
Acadia Partner and Head of Analytics Seth Hirch was recently featured on Snowflake’s #DataCloudNow. Seth spoke about how at Acadia, we are passionate that Snowflake is game-changing technology on which…
Read MoreHow Restaurant Chains Are Leveraging Big Data To Serve Up Revenue
When you think of “big data” you probably think of “big business” like Amazon and Google. However, every industry can benefit from big data, and the restaurant business is no…
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