Marketing
What to Know About Server-Side Tracking, a Solution for a Cookie-Free Future
By the end of this year, Google will have stamped out the internet’s last remaining third-party cookies. Cue the funeral hymns. There’s no need to panic. While third-party cookies fueled…
Read MoreUnderstanding Single-View Customer Identification Process
Who are you when you’re shopping online? What about in person? Brands and retailers would love to know, but it’s not up to the customer to declare themselves whenever they’re…
Read MoreHow to Save Your Historical Data From the New Google Analytics
In July of last year, Google began sunsetting the legacy version of Google Analytics, commonly known as Universal Analytics (UA). In its place was the fully revamped Google Analytics 4…
Read More12 Tips to Boost Your Black Friday/Cyber Monday Sales
Consumer brands already know how crucial the weekend of Black Friday and Cyber Monday is in determining financial results metrics for the entire fiscal year. One of the best things that brands can do as they prepare for one of the biggest online shopping events of the year is to nail down their performance targets, budgets, and strategy for this period.
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