Kroger Archives — Acadia.io

Why Retailers Shouldn’t Charge Brands for Media Analytics

By Ross Walker and Damiano Ciarrocchi | April 17, 2024

https://acadia.io/wp-content/uploads/2024/04/Damiano-and-Ross-Hot-take.mp4 Amazon has inspired an entire industry to rethink the way it works. Its closest competitors, including Walmart, Target and Kroger, have borrowed from the Amazon playbook in order to…

A Primer on the Kroger’s Retail Media Network, Kroger Precision Marketing

By Damiano Ciarrocchi | January 11, 2024

As the lead of Acadia’s retail media expansions, I frequently get asked about up-and-coming advertising channels beyond stalwarts like Amazon and Walmart. One retail media network that more brands are…

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