Kiri Masters is Sold on the Retail Media Space for the Long Haul

Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from mediavillage.com.

Kiri will be speaking at the ANA Media Conference. She was recently recognized in Ad Age 40 Under 40, and a Top Retail Influencer. She discusses her journey in the Retail Media space and emphasizes the rapid growth and dynamism in the industry.

She highlights the importance of education and advocacy in the early days, and now, the recognition that retail media deserves. Additionally, Masters provides insights into evaluating new retail media networks and advises non-endemic brands to consider the valuable targeting opportunities offered by retailers.

She offers a preview of her session at the 2024 ANA Media Conference, focusing on Monster's "offense/defense" strategy in the competitive energy drink space.

“There's no university degree for retail media, and like most other people in the retail media and marketplaces space, I came from a different industry. I noticed that a lot of traditional marketing agencies weren't taking the retail marketplace opportunity seriously, so I started my own agency in 2015." - Kiri Masters

Read the full article: "Kiri Masters is Sold on the Retail Media Space for the Long Haul" in mediavillage.com, published on January 19, 2024.