Margot Dukes Eddy, Partner and Head of Social at Acadia, was featured in eMarketer on January 28, 2026.
The article explores Threads’ recent growth and notes that while the platform is quickly gaining users, its value for marketers is still taking shape as brands experiment with how best to show up and engage.
“Content that works on Facebook or Instagram would feel too produced or promotional for Threads, so ads on the platform will need to feel closer to joining a conversation than delivering a traditional ad unit," said Margot Eddy.
Read the full article on eMarketer below.
Posted in Acadia News