Rebecca Yi on Why Brands Must Treat Creators as True Partners

In a NetInfluencer article featuring insights from 70 industry professionals, Rebecca Yi, Head of Influencer Marketing at Acadia, highlights that brands often approach creator collaborations too transactionally.

She explains that stronger results come when creators are treated as long-term partners and integrated into broader brand initiatives rather than used for one-off campaigns.

“The real magic happens when you treat them as true partners.” Rebecca Yi