For brands that sell products on Amazon, content on product detail pages (PDPs) is one way to stand out. But it takes a lot of effort and investment to create and deploy this content. Brands also don’t often know what is possible from a creative standpoint and it’s difficult to estimate a reliable ROI on investing in content improvements.
This slide deck was originally shared by Acadia’s Head of Retail Strategy, Kiri Masters, in a webinar with Stratably on July 19, 2023. The presentation includes:
- What is product & brand content on Amazon?
- Why is it important to invest?
- Why is ROI difficult to measure?
- What are some creative ideas for product content on Amazon?
- How to advocate for funding/resources
Download the slides now. You will also receive access to Acadia’s “Swipe File” of top-tier brand and product content examples.