Resources
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Random Factory Brands
Random Factory Brands (RFBs) are not the familiar brands on your NPD or Dunnhumby report. They are random, factory-direct brands that aren’t sold anywhere else. And they’re coming for you. Although many national brands write them off, consumers love them. In this white paper, we delve into the rise of Random Factory Brands on Amazon…
Random Factory Brands
Random Factory Brands (RFBs) are not the familiar brands on your NPD or Dunnhumby report. They are random, factory-direct brands that aren’t sold anywhere else. And they’re coming for you. Although many national brands write them off, consumers love them. In this white paper, we delve into the rise of Random Factory Brands on Amazon…
Get Inspiration for Your Amazon Brand Content with Our Swipe File
Our Commitment to Helping Brands Stand Out on Amazon Once upon a time, brands could only add a few images and plain text to their Amazon product pages. There were no brand “stores” and the only self-serve ads were Sponsored Product ads. Those times have changed, and brands are creating immersive experiences for their customers…
Get Inspiration for Your Amazon Brand Content with Our Swipe File
Our Commitment to Helping Brands Stand Out on Amazon Once upon a time, brands could only add a few images and plain text to their Amazon product pages. There were no brand “stores” and the only self-serve ads were Sponsored Product ads. Those times have changed, and brands are creating immersive experiences for their customers…
The 4 Stages of Media Measurement Maturity – Free Guide
Media measurement is the foundation for making successful marketing decisions. You can’t know how to allocate your budget until you have deep, specific insights into a) the business metrics and audiences being driven by marketing and b) the profitability of channels and campaigns. Brands know they need to rely on a mix of marketing channels….
The 4 Stages of Media Measurement Maturity – Free Guide
Media measurement is the foundation for making successful marketing decisions. You can’t know how to allocate your budget until you have deep, specific insights into a) the business metrics and audiences being driven by marketing and b) the profitability of channels and campaigns. Brands know they need to rely on a mix of marketing channels….
In It To Win It
How Amazon is pay-to-play for brands, why that matters, and what to do to win
We launched this research in October 2022, based on the question: “How Amazon is pay-to-play for brands, why that matters, and what to do to win?”.
This 12-page research report includes a framework to understand whether your brand needs more or less advertising investment relative to peers, the “Sponsorship Lift Matrix”
In It To Win It
How Amazon is pay-to-play for brands, why that matters, and what to do to win
We launched this research in October 2022, based on the question: “How Amazon is pay-to-play for brands, why that matters, and what to do to win?”.
This 12-page research report includes a framework to understand whether your brand needs more or less advertising investment relative to peers, the “Sponsorship Lift Matrix”
Retail Media Allocation
How to allocate retail media budget like an expert…across a dizzying array of options – A Research Report by Kiri Masters and Matteo Bizon
Our research is based on how successful retail brands are allocating their media budget, acrss a burgeoning array of retail channels and media platforms.
In May 2022, we have released:
A white paper with our research findings
2 frameworks to use to make budget allocation decisions and compare retail media platforms
A webinar that gives an overview of research findings and our recommendations
Retail Media Allocation
How to allocate retail media budget like an expert…across a dizzying array of options – A Research Report by Kiri Masters and Matteo Bizon
Our research is based on how successful retail brands are allocating their media budget, acrss a burgeoning array of retail channels and media platforms.
In May 2022, we have released:
A white paper with our research findings
2 frameworks to use to make budget allocation decisions and compare retail media platforms
A webinar that gives an overview of research findings and our recommendations
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