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The Amazon Maturity Matrix – 6 Factors That Drive Results On Amazon
A Research Report by Bobsled Marketing
Operating a successful Amazon sales channel is challenging. Operating requirements, new advertising tactics, customer demands, and competitive pressures all move at a breakneck speed. Sometimes it feels like achieving your Amazon targets is outside of your control.
But what if we told you that many of the success factors actually originate inside your own company? That the most critical drivers of success are often internal, and therefore within your control?
We call this the Amazon Maturity Matrix, a framework that helps brands to measure where they are on their Amazon journey, from the inside out.
The Amazon Maturity Matrix – 6 Factors That Drive Results On Amazon
A Research Report by Bobsled Marketing
Operating a successful Amazon sales channel is challenging. Operating requirements, new advertising tactics, customer demands, and competitive pressures all move at a breakneck speed. Sometimes it feels like achieving your Amazon targets is outside of your control.
But what if we told you that many of the success factors actually originate inside your own company? That the most critical drivers of success are often internal, and therefore within your control?
We call this the Amazon Maturity Matrix, a framework that helps brands to measure where they are on their Amazon journey, from the inside out.
Fit For Purpose: Next-gen DSP metrics that measure what matter
If you want to get the most out of Amazon DSP, then you need to start exploring beyond standard metrics such as impressions and ROAS. While these metrics are easy to pull from dashboards and compare to similar metrics on other platforms, there are significant limits on what these metrics can actually teach you about how DSP is really performing.
Fit For Purpose reveals 23 new next-generation metrics for Amazon DSP. Based on our retail media team’s deep experience with Amazon DSP, we have identified metrics that are tailored for each stage of the purchase journey, brand objective, and market position. These include 10 new metrics developed by Acadia that we believe should be a staple of every brand’s DSP dashboard.
Fit For Purpose: Next-gen DSP metrics that measure what matter
If you want to get the most out of Amazon DSP, then you need to start exploring beyond standard metrics such as impressions and ROAS. While these metrics are easy to pull from dashboards and compare to similar metrics on other platforms, there are significant limits on what these metrics can actually teach you about how DSP is really performing.
Fit For Purpose reveals 23 new next-generation metrics for Amazon DSP. Based on our retail media team’s deep experience with Amazon DSP, we have identified metrics that are tailored for each stage of the purchase journey, brand objective, and market position. These include 10 new metrics developed by Acadia that we believe should be a staple of every brand’s DSP dashboard.
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