Amazon Full Channel Management
Acadia focuses on 4 key areas to ensure marketplace success with our Amazon channel management service
Paid Advertising
Clarify your Amazon advertising strategy and support customer acquisition goals with Amazon PPC, Amazon DSP and more. We blend art and science to develop an advertising strategy based on your sales and profitability goals.
Our team is an Amazon Advertising Verified Partner, with extensive experience with performance advertising campaign set-up and optimization (Sponsored Products, Sponsored Brands, and Sponsored Display).
We have our own seat on the Amazon Demand Side Platform (DSP) and can leverage this sophisticated programmatic advertising solution to attract ‘top of funnel’ shoppers.
Finally we can bring all the pieces together and analyze how your entire advertising funnel is performing, using Amazon Marketing Cloud (AMC). We can leverage this powerful insights tool for more detailed reporting and analysis, regular performance reporting, quarterly strategic reviews and forecasts.
Organic Marketing
There are 600+ million products on the Amazon marketplace alone. This means Amazon shoppers can afford to be picky. If your products aren’t ranking and converting effectively, generating traction is going to be an uphill battle. Acadia supports product visibility through: Organic Share of Voice monitoring, brand storefront development & optimization, video upload, strategic product promotion planning, SEO optimization (A9 algorithm), product display page optimization, A+ and A+ premium content development, organic ranking improvement.
Brand Protection
If you don’t make Amazon a priority, you are letting other parties determine how your brand is being represented on the platform. This oversight can result in customer disappointment and untold damage to the integrity of your brand.
Defend your Amazon presence and help you achieve brand integrity. Our scope here includes Buy Box monitoring, reporting & action plans, On-Amazon brand image protection, product review monitoring & management, counterfeit product monitoring and escalations.
Operational Excellence
Effectively navigate operational requirements and improve channel profitability with our extensive Amazon inventory management experience.
Amazon boasts 100,000,000+ Prime members worldwide. Brands can tap into this network to both acquire new customers, and increase the loyalty of existing shoppers. The challenge is navigating Amazon’s numerous operational hurdles and maintaining profitability. Acadia’s Amazon operations management services include daily Performance & Account Health reviews, Inventory Planning & Management, maximizing in-stock levels & sales velocity, Chargebacks & Shortages Management, Annual vendor negotiations support, and more.
What Happens Next?
It all starts with a discovery call to determine fit and then we create a strategic plan. If you like our ideas, we get to work executing them and meet with you quarterly to ensure the strategy is aligned with your changing business and the changing landscape.
Set up a FREE consultation now to determine if Acadia is the right fit.
Blending art and science
We use Amazon’s native reporting tools as a foundation. But we also partner with a best-in-class analytics package, unlocking a whole new level of reporting and insights that guide our growth strategy for each client.
This analytics suite allows us to perform sophisticated analysis like:
- Benchmarking your brand within the competitive landscape
- Organic trends of keywords
- Longer range of data tracking than what’s available natively within Amazon
- Paid & organic share of voice
- Share of sponsorship by category and sub-category>
Amazon platforms and markets served
We provide done-for-you Amazon Seller Central (3P) and Vendor Central (1P) channel management for:
USA
Canada
Mexico
UK
Europe (France, Germany, Italy, Spain)
Australia
Resources
Amazon Fee Updates: How Much They Actually Impacted Brands’ Cost Structure
Armin Alispahic is the Retail Marketplace Services Lead at Acadia.Jordan Ripley is the Director of Retail Operations at Acadia. It’s been a year of change for Amazon sellers, and we’re not out of the woods yet with Q4 storage fees about to come online. The company has spent the past several months overhauling its fee…
Amazon Fee Updates: How Much They Actually Impacted Brands’ Cost Structure
Armin Alispahic is the Retail Marketplace Services Lead at Acadia.Jordan Ripley is the Director of Retail Operations at Acadia. It’s been a year of change for Amazon sellers, and we’re not out of the woods yet with Q4 storage fees about to come online. The company has spent the past several months overhauling its fee…
Amazon is Terminating Vendor Agreements During Peak Season: What It Means For Brands
Amazon recently surprised a number of Vendors, letting them know that they would be terminating their agreements in the middle of peak season. While this feels sudden given the notice period and time of year, this isn’t necessarily surprising. The writing has been on the wall for years that Amazon is deprioritizing vendor relationships in…
Amazon is Terminating Vendor Agreements During Peak Season: What It Means For Brands
Amazon recently surprised a number of Vendors, letting them know that they would be terminating their agreements in the middle of peak season. While this feels sudden given the notice period and time of year, this isn’t necessarily surprising. The writing has been on the wall for years that Amazon is deprioritizing vendor relationships in…
Same Product, Different Packaging – Amazon Troubleshooting Guide for Brands
Getting on the wrong side of Amazon’s terms of service can drastically impact your ecommerce revenue. One specific area of contention surrounds product packaging.
Same Product, Different Packaging – Amazon Troubleshooting Guide for Brands
Getting on the wrong side of Amazon’s terms of service can drastically impact your ecommerce revenue. One specific area of contention surrounds product packaging.
“Your offer is not eligible for advertising” – Troubleshooting Amazon PPC Eligibility Issues {Video}
Amazon Sellers and Vendors sometimes encounter issues with their ad campaigns showing. Usually, Amazon provides some explanation as to why the ad campaigns have been paused or are ineligible to run. But as we encountered recently, the explanation and solution can be perplexing.
“Your offer is not eligible for advertising” – Troubleshooting Amazon PPC Eligibility Issues {Video}
Amazon Sellers and Vendors sometimes encounter issues with their ad campaigns showing. Usually, Amazon provides some explanation as to why the ad campaigns have been paused or are ineligible to run. But as we encountered recently, the explanation and solution can be perplexing.
Amazon Prime Day 2024 – The Results
Prime Day 2023 recap is here! How does your brand’s Prime Day performance compare? Read on to find out!
Amazon Prime Day 2024 – The Results
Prime Day 2023 recap is here! How does your brand’s Prime Day performance compare? Read on to find out!
The Pros and Cons of Selling Through 3rd Party Retailers on Amazon
Listing and managing products on Amazon is a huge undertaking. Brands have to monitor listings, provide customer service, set pricing and navigate the complex world of the Amazon marketplace. Allowing a third party retailer (also known as a reseller or distributor) to take on some of that responsibility can make listing on Amazon a lot easier.
The Pros and Cons of Selling Through 3rd Party Retailers on Amazon
Listing and managing products on Amazon is a huge undertaking. Brands have to monitor listings, provide customer service, set pricing and navigate the complex world of the Amazon marketplace. Allowing a third party retailer (also known as a reseller or distributor) to take on some of that responsibility can make listing on Amazon a lot easier.
Amazon Changed My Product Category – A Troubleshooting Guide
In this article, we’ll share an example where a Bobsled client was overcharged $16k by Amazon due to an unexpected browse node alteration. We’ll also discuss how to spot an unwarranted category change, what can happen after a change occurs, and how to effectively troubleshoot.
Amazon Changed My Product Category – A Troubleshooting Guide
In this article, we’ll share an example where a Bobsled client was overcharged $16k by Amazon due to an unexpected browse node alteration. We’ll also discuss how to spot an unwarranted category change, what can happen after a change occurs, and how to effectively troubleshoot.
Amazon Account Under Review – Recovery Guide
We’ve outlined how account suspensions happen, the ramifications of losing selling privileges and what to do in the case of an ‘Account Under Review’ emergency.
Amazon Account Under Review – Recovery Guide
We’ve outlined how account suspensions happen, the ramifications of losing selling privileges and what to do in the case of an ‘Account Under Review’ emergency.
Is Amazon Direct Fulfillment a Good Fit For My Brand?
On a recent episode of the eCommerce Braintrust Podcast, host and head of retail marketplace services at Acadia Julie Spear Spoke with Retail Account Manager Julien Pereira on the topic, “Is Amazon Direct Fulfillment a Good Fit For My Brand?” Prior to joining Acadia, Julien spent several years at Amazon as a vendor and program…
Is Amazon Direct Fulfillment a Good Fit For My Brand?
On a recent episode of the eCommerce Braintrust Podcast, host and head of retail marketplace services at Acadia Julie Spear Spoke with Retail Account Manager Julien Pereira on the topic, “Is Amazon Direct Fulfillment a Good Fit For My Brand?” Prior to joining Acadia, Julien spent several years at Amazon as a vendor and program…