Amazon PPC Advertising
You already know that Amazon is pay-to-play. We know how to win the game.
Acadia’s retail media & marketplace practice has been managing brand accounts on Amazon since 2015 – the year of the very first Prime Day!
Our team is not paid media people who dabble in retail on the side. These are true marketplace experts with hands-on experience in each and every platform we serve. Acadia is an Amazon Ads Advanced Partner, and early adopters of both Amazon DSP and Amazon Marketing Cloud.
The breadth of our team also means we can match you with assigned subject matter experts based on your advertising goals and product category.
Whether your brand wants to aggressively grow market share, or double-down on maximizing profitability, you need a customized strategy.
With the right data-informed approach, Amazon’s extensive advertising ecosystem can facilitate progress toward any of these goals.
Our expert team understands how to allocate your advertising budget across ad types, bidding strategies, and campaign targeting, to achieve the desired outcome at each stage of the buying journey.
Our partnership with Pacvue
We are bought-in on Pacvue as the industry-leading retail marketplaces advertising and reporting platform.
With Pacvue’s advanced tools, Acadia can set up the most advanced and customizable day parting rules, automate bidding and placement modifiers, manage campaign and keyword status and automatically harvest converting keywords and campaign targets. With Pacvue we integrate PPC, DSP, AMC and marketplace share of voice and organic rank metrics to do more with high efficiency.
Daily Watchdog Dashboard
Allocating media
We know there is sometimes more that our partners need. So we have built our own custom solutions on top of Pacvue.
Our proprietary Daily Watchdog Dashboard allows us to monitor, manage and keep track of performance daily. This is especially helpful during tentpole events when sales and spend allocation can quickly shift. With the right information, and skilled practitioners who know how to interpret it, we can react promptly.
With Acadia, you get all the hands-on help, custom strategy, ownership of your data, AND Pacvue tech.
Industry-leading Reporting
A partner with a point of view
Acadia has been a leading voice in retail media since 2015. Our frameworks – such as our Retail Media Allocation Model – have been featured in leading industry publications like Ad Age, the Path to Purchase Institute, FutureCommerce, and the Digital Shelf Institute.
Reporting
We’re large enough to manage all your needs, but small enough to care
Acadia is an Amazon Ads Advanced Partner, but that’s not our only trick. We have deep roots in full channel management for brands on Amazon – so we are fluent in how operational factors and content affects advertising performance. We can expand our potential audience through Amazon DSP advertising.
We have a creative department to generate entirely new images and video assets, influencer marketing capability, paid media to drive external traffic to Amazon, and more.
We care about spending your precious marketing dollars where they will get the best return.
Read more about our retail media measurement philosophies
Measure what matters
We have spent years creating and curating advanced reporting to give us far more insight into our clients’ performance in the market.
The reporting we share is customized based on each brand’s unique goals and KPIs.
Reporting
Acadia was named Ad Age’s Performance Marketing Agency of the year in 2024. Our dedication to delivering results for clients has also afforded us strong footing with our platform and tech partners.
Amazon Advanced Partner Walmart Marketplace Partner Premier Pacvue solution partner
Feel confident knowing your fastest-growing sales channel is in safe hands.
Amazon Advanced Partner
Walmart Marketplace Partner
Pacvue Partner
Ready
to get started?
Turn your diminishing returns into focused growth and holistic marketing strategies.