Kroger Precision Marketing Management
Kroger’s Precision Marketing platform is distinct from other media networks. With a variety of organic and paid capabilities, it’s a unique opportunity for brands to position themselves in a space where customers buy often. That’s why it's critical to engage the services of a PPC team who’s fluent in both the unique features and limitations of the platform.
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We’re leaders in Retail Media management
If your sales growth is heavily reliant on ecommerce – partnering with an advertising agency that is native to retail media can be the key to unlocking new success and scaling your business to the next level.
If your aim is to improve brand awareness on Kroger, an award-winning retail media agency can help you establish a strong brand identity and increase customer loyalty.
If you’re having difficulty increasing the visibility of your product listings on Kroger, an advertising agency can help you stand out from competitors and attract new customers.
Full-service management of Kroger’s Precision Marketing
Our experts launch and manage everything, including static and targeted ad placements on high-traffic Kroger.com pages. These product listing ads (PLA) include Boosted Search (Search & Browse), Basket Builder (“Start My Cart”), and My Sale Items (Coupon offers). We can even geo-target certain stores.
Organic marketing and promotional capabilities
Build brand loyalty and educate customers with a dedicated brand page and leverage the power of Targeted Digital Coupons (TDCs) to give back to shoppers and encourage more sales. Access to Kroger DSP advertising capabilities as well as Sponsored Ads (PLAs) and Targeted Onsite Ads (TOAs) to convert more shoppers.
Premier Pacvue Partner
Our experts launch and manage everything, including static and targeted ad placements on high-traffic Kroger.com pages. These product listing ads (PLA) include Boosted Search (Search & Browse), Basket Builder (“Start My Cart”), and My Sale Items (Coupon offers). We can even geo-target certain stores.
90+
Our team of 90+ retail media & marketplaces specialists are supported by managers and deep knowledge of retail media.
$300MM
With $300MM in media under our care, you can expect dedication and expert knowledge unique to our team and strategies.
Premier Pacvue Partner
We’ve gone all in on Pacvue’s powerful software. As active early beta testers, we empower our team with industry leading software.
Retail Pioneers
We’ve been at this for a while, pioneering early retail ad ecosystems like Amazon DSP, AMC, Instacart, and more.
A reporting cadence that works for you
Bi-Weekly advertising reporting and week-over-week trend analysis. Quarterly Business reviews to assess past performance and future opportunities.
Ongoing communications and touchpoints
Retail media moves quickly. Your dedicated Acadia retail media manager and specialist are available for day-to-day questions in a private Slack channel.
A data-driven approach to growth
We use advanced tactics such as a single-SKU campaign structure to segment your product assortment and allocate media spend to where it is generating the best return.
Budget Allocation
At Acadia, we are a leading voice on retail media allocation. As retail media networks proliferate, brands want to ensure they are spending every dollar wisely across their retail partners. Acadia’s framework for Retail Media Allocation has been covered by Ad Age and the Path To Purchase Institute.
Understand how we allocate budget to maximize your return.
Ready
to get started?
Turn your diminishing returns into focused growth and holistic marketing strategies.