Posts Tagged ‘Techwood’
Understanding Attribution Models Gives Online Paid Advertising the Value It Deserves
As a business owner or marketing manager, understanding the value and return on your paid ads and marketing dollars is a key goal to both profitability and growth. In the…
Read MoreEverything You Need To Know About Google’s New Search Ad Formats
With Google’s Rebranding of AdWords to Google Ads came a whole host of AI-powered ad formats. These new formats allow a marketer to place several variations of headlines and descriptions…
Read More3 Things Your Business Can Do To Improve SEO Rankings
3 Things Your Business Can Do to Improve SEO Rankings Overall, improving your SEO ranking comes down to sound research, strong content, and a clear strategy. An experienced search marketing…
Read MoreFive Ways To Increase Returns on Pay-per-Click Spending
With the impact that technology has had on consumer behavior, digital marketing is a necessity for those who want to survive and compete in the global landscape. Perhaps this is…
Read MoreHow To Use Existing Content To Increase Search Engine Rankings
Search Engine Optimization (SEO) is one of the most important ways to ensure your company’s website is visible to potential customers. Showing up at the top of search engine results…
Read MoreThe Cost of a Bad Landing Page
Pay-per-click (PPC) advertising is a cost-effective way to boost the online visibility of your business. With a successful PPC campaign your company’s ads will appear prominently in search engine results…
Read MoreHow To Navigate Corporate Structures for SEO Success, Part Two
In my last post, I discussed some of the challenges I faced in implementing SEO campaigns as an in house marketer at a big company. Keeping my head in the…
Read MoreHow the Stages of the Customer Journey Shape Conversions
Marketing executives spend a lot of time, resources and money to attract customers but the most effective marketers focus on the customer journey. Keeping the customer journey (or buyer’s cycle)…
Read MoreAre You Ready for Google’s New Ad Rotation?
If you are one of the many advertisers who received Google’s Aug 29th email on the changes to ad rotation, like most you are probably wondering what exactly does this mean,…
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