Acadia is proud to announce that we’ve been named a finalist of the 2024 US Search Awards. Our work with SkyZone has been shortlisted for the Best Use of Search - Travel/Leisure (PPC).
We’re incredibly proud of this recognition and it is a testament to Acadia’s ability to identify an unknown opportunity and work collaboratively across all of our teams.
You can read more about the awards and all the finalists by clicking here.
Jared Belsky
CEO of Acadia
Thrilled to announce that Acadia and @Sky Zone were just named finalists for the 2024 US Search Awards. This campaign centered around how Sky Zone could win the highly coveted birthday party audience.
A lot of CEOs, CMOs, and agency heads would be bragging here about how they walked in day one with an amazing fully formed concept and knew exactly where the untapped potential was.
We didn’t… and that was a good thing.
It took our Analytics & Intelligence doing deep audience demographic and segmentation research to find this insight on birthdays. Something we nor anyone else would have found out without first looking deeply into the data to find an actionable strategy we could use.
It didn’t stop there our creative team ‘bounced’ from one Sky Zone location to another creating engaging creative that we could use across all the channels our Paid Media team planned with our Media Mix Modeling. And then our CRO team tested and tested the Sky Zone site to make it easy for buyers to understand the value they’re getting and convert.
A big thank you to @ Yogi for being a tremendous partner and supporting Acadia and our ideas to help Sky Zone grow. And to my Acadia team, this truly was a ‘CanDo’ & ‘Community’ moment you all should be very proud of.