Acadia is excited to announce we have been named the winner of the 2025 US Search Awards 'Best SEO Campaign' for our work with European Wax Center.
The challenge facing EWC was declining organic visibility and rising competition from DIY devices and low-cost providers. European Wax Center needed a partner to transform its enterprise SEO foundation into a scalable growth engine across 1,100+ locations.
The goal was to drive qualified appointment bookings and organic revenue growth in a fragmented, high-stakes category.
This campaign proves that a disciplined, search-first strategy can outperform flash at scale. We helped European Wax Center rebuild its organic presence across 1,100+ locations, using high-intent content hubs and location-specific pages to drive real bookings and over a 20x ROI.
