Acadia was featured in a September 24th MediaPost article on our win as media and social agency of record for Perkins American Food Co.
As part of this new partnership, Acadia will oversee paid search, paid social, integrated media, TikTok, and Instagram management, influencer management, studio creative, and full-funnel analytics support. The new partnership is part of a broader effort by Perkins to grow both in-store and off-premise, while carving out a “clearer voice” in digital culture.
“We were looking for a partner that could provide a comprehensive media strategy from analytics to implementation, along with creative that performs,” said Kimberly Bean, Vice President of Marketing at Perkins.
Perkins, founded in 1958, operates nearly 300 restaurants across the U.S. and Canada. The account adds to Acadia’s growing list of recent wins, including Belkin, Puma, and Kidde.