Outdoor Brands, LLC has appointed Acadia as its Lead Media Agency following a formal review, as part of a newly integrated model designed to accelerate growth across its portfolio, including Pit Boss, Charbroil, and Oklahoma Joe's. Acadia will lead full-funnel media strategy across key retail and digital channels, aligning investment with performance to drive measurable results throughout the 2026 grilling season.
This partnership reflects a shared focus on unifying media investment, enhancing analytics, and enabling more fluid budget allocation across platforms. Working alongside The Variable and Gear Communications, Acadia will support Outdoor Brands in connecting creative, media, and earned strategies to drive sustained demand and growth.
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