Meta’s AI Shift: Alan Carroll on Why Workflow Gains Matter Most

In a recent Digiday feature, Alan Carroll, Head of Paid Media at Acadia, highlights the practical upside of Meta’s new AI connectors, emphasizing that workflow efficiency - not just performance gains - could be the most immediate impact for advertisers managing campaigns at scale.

He notes that while AI has the potential to streamline manual processes, the real question is whether deeper integration will go beyond incremental improvements.