Amazon Account Management
COVID-19: Amazon Seller Support Issues On The Rise
For today’s article, we’re talking with Bobsled Account Specialist, Marija Granic, who has shared the most pressing challenges and best practices to overcome them.
Read MoreAmazon Sponsored Brands Video Ads Best Practices & Case Study
In this article, we’re going to explain exactly what Sponsored Brands video ads are, and how to set them up. Nikola will also share some initial video ad results from a Bobsled client.
Read MoreGrocery & Gourmet Food – Winning Amazon Advertising (PPC) Strategies
In this article, we’re going to outline how Grocery & Gourmet food brands should be structuring their Amazon Advertising (PPC) efforts in order to grow market share on Amazon. We’ll also share an Amazon Advertising case study from Bobsled client Barcel USA, a snack food manufacturer.
Read MoreGrowing Brand Awareness: Utilizing Amazon Advertising & Amazon DSP
In this article, Bobsled PPC Manager Ross Walker discusses how to align Amazon PPC spend ROI with overall brand goals, and how to leverage DSP for greater creative control. In addition to general best practices, we’ve included some advertising and DSP processes/checklists that we use here at Bobsled. So if growing brand awareness was one of your New Year’s resolutions, then this blog post is tailor-made for you!
Read MoreGetting Specific: Picking The Right Product Category On Amazon
Amazon prides itself on delivering exactly what shoppers are looking for at any given time. The A9 search algorithm that underpins the Amazon marketplace is designed to be highly intuitive in relation to customer search and browse patterns. It places a huge emphasis on specificity, especially in relation to product classification.
Read MoreEverything You’ve Wanted to Know About Amazon Product Labels (But Were Afraid to Ask)
Perhaps the least sexy part of working with Amazon, product labeling is often overlooked as an afterthought. But how, why, and where you label your products can have a profound impact on your supply chain. Not bad for a little black and white sticker.
Read MoreAmazon Backend Keywords Can Boost Product Discoverability on Amazon
Having a strong optimized listing that is indexed for all the relevant keywords will help a product to show up in the Amazon search results. Backend keywords are one of four main places where we can put keywords so they are indexed by Amazon’s algorithm. If we fill out these backend keywords fields correctly, we will spread the number of keywords that are indexed for our product. Having more indexed keywords provides a better chance for the product to be shown for different search terms that are related to the product
Read MoreTake Advantage of the “New-To-Brand” Metrics to Optimize Your Paid Marketing Strategy
New-to-brand metrics have been available since November 2018 on Amazon for Sponsored Brands campaigns in both Seller Central and AMS. It’s the first time Amazon has given us such information about customer loyalty. Learn more about the importance of these metrics and how you can build your Sponsored Brands strategy based on them.
Read MoreAmazon Pre Launch Checklist: Prepare for Takeoff
You’ve decided to join the world of Amazon, congratulations! Regardless of where you are in the lifecycle of your brand, it’s important to have a checklist for success when launching your Amazon presence.
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