amazon
Two Ways Amazon Is Making It Harder For Smaller Brands To Succeed – And What To Do Now
Kiri Masters is the Head of Retail Strategy at Acadia. Amazon wants to be the everything store, and while that path is paved with the hundreds of thousands of small…
Read MoreYes, it’s August. But peak season prep starts now
Kiri Masters is the Head of Retail Strategy at Acadia The peak shopping season has morphed and molded into a new shape: one that’s longer, lumpier, and in some sense…
Read MoreAI on Amazon: how brands can prepare to index their products in AI chat results
Job postings on Amazon’s website earlier this year show that Amazon has plans to add generative AI to its shopping experience. “We’re working to improve shopping on Amazon using the…
Read MoreWhich Amazon Vendor Marketing Programs Are Worth It?
Armin Alispahic is a team leader for Acadia’s retail marketplace services. For brands, there’s always a new program that Amazon’s Vendor Managers and Advertising Account Executives want to sell you…
Read More3 Reasons Why Premium Brand and Product Content Is Essential on Amazon
Julian Galindo, Retail Account Manager at Acadia For brands selling on Amazon, there is a huge opportunity to create unique and engaging brand experiences that will help them stand out…
Read MoreFour Strategies We’re Using To Help Our Clients Win on Amazon Prime Day 2023
Logan Nielsen is a senior retail marketplaces sales development manager at Acadia. Amazon Prime Day 2023 is quickly approaching. Are you ready? The summer retail holiday can offer brands…
Read MoreWhy Amazon Posts Is a Huge Overlooked Opportunity for Brands
Tamara Vukovic is a Senior Account Specialist at Acadia Again and again, I have found that brands are overlooking one of Amazon’s simplest tools to grow their visibility: Amazon Posts.…
Read MoreWhy you can’t just scale up your ad spend
One of the most common misunderstandings I hear as a paid media manager centers on scaling up ad spend. Brands often come to me wanting to double or triple their…
Read More1P Data, Minimum Ad Spend: Answering Your Amazon Marketing Cloud FAQs
If you use Amazon DSP for advertising, then Amazon Marketing Cloud (AMC) is one of the most important tools you might be overlooking. AMC can help you answer key questions…
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