Paid Media Archives

Media Consumption Intelligence Tools: How to Succeed in a Post Cookie World

By Megan Herrin | February 1, 2024

The death of the cookie – and with it, vast troves of third-party data once accessible from Meta, Google, and beyond – is the long-standing elephant in the room. Brand…

‘Ai Everything’: Google’s Rapid Response to Generative AI Is a Step-Change for Marketers

By Alan Carroll | May 24, 2023

Tuesday, May 23rd was the 10th Google Marketing Live conference. This year, there was one very clear message that Google wanted you to hear: Google has been planning for years…

What Does It Mean to Be a Google Premier Partner?

By Team Acadia | March 30, 2023

Each year, Google recognizes the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the Google Partners program. These companies are among…

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Full Service Retail Media

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Fresh Thyme Gets a 8% Lift in Visitation Across 70+ Stores

European Wax Center Drives over 20x ROI Across 1,100 Locations

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