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  • Services
    • Retail Media and Marketplaces
      Full-service e-commerce strategy, advertising, education, and optimization, across Amazon, Instacart, Walmart, Target, 
and more.
    • Analytics & Business Intelligence
      Make decisions confidently guided by IP data, customer segmentation, data warehouse design and deployment, media mix modelling, and more.
    • Paid Media
      Media planning, buying and optimization that drives acquisition and consideration across search, paid social, video, audio, podcasts, programmatic and more.
    • Content and Creative
      Holistic social media and influencer campaign creative and management, optimized to grow sales, engagement, and organically build a loyal audience.
    • SEO & CRO
      Turn your website into a conversion engine. Drive more sales with strategic SEO to attract the right audience and CRO to fine-tune their experience. Maximize the value of your traffic through testing, UX, and optimization on your owned media.
    Retail Media and Marketplaces
    Full-service e-commerce strategy, advertising, education, and optimization, across Amazon, Instacart, Walmart, Target, and more.
    Full Service Retail Media
    Full-service e-commerce advertising and optimization across Amazon, Instacart, Walmart and Target.
    Learn More
    Amazon Solutions
    A dedicated partner to accelerate growth and profitability in your Amazon Advertising.
    Learn More
    Other Retail Media Solutions
    Full-service e-commerce advertising and optimization across Instacart, Walmart, Target, Kroger, UB Media, and Chewy.
    Learn More
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    Customer Story

    The 14-Day Trade-Up: Winning New Customers on the Offense

    Read Case Study Talk to an Expert
    Analytics & Business Administration
    Make decisions confidently guided by IP data, customer segmentation, data warehouse design and deployment, media mix modelling and more.
    Analytics & Business Intelligence
    Marketing Analytics and Intelligence Services, when done right, has the potential to unlock true value for your brand. To get there, you not only need expertise in how to pull data—you also need a plan for how to use it.
    Learn More
    Reporting Capabilities
    Measuring what matters means finding the right type of measurement for the moment. Learn what we’re capable of and how we do it.
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    Media Mix Modeling
    Media Mix Modeling and Incrementality testing give you the roadmap and confidence of where to put your media budget
    Learn More
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    Acadia & LiveRamp Case Study

    Sky Zone Doubles Audience Reach and Gives Business a Big Bounce

    Read Case Study Talk to an Expert
    Paid Media
    Media planning, buying and optimization that drives acquisition and consideration across search, paid social, video, audio, podcasts, programmatic and more.
    Full Service Paid Media Management
    Media planning, buying and optimization that drives acquisition and consideration across search, paid social, video, audio, podcasts, programmatic and more.
    Learn More
    Paid Search
    Capture high-intent demand through expertly managed Google and Microsoft Ads campaigns, from keyword and bidding strategy to ad copy and ongoing optimization.
    Learn More
    Paid Social
    Reach and convert the right audiences across Meta, TikTok, Pinterest, LinkedIn and more through strategic targeting, creative, bidding and continuous optimization.
    Learn More
    Fresh Thyme employee inspecting a mango with a magnifying glass
    Customer Story

    Passion, Performance, Produce

    Read Case Study Talk to an Expert
    Content & Creative
    Holistic social media and influencer campaign creative and management, optimized to grow sales, engagement, and organically build a loyal audience.
    Organic Social
    We blend the right content with the right media at the right time to maximize campaign reach and help you strategize powerful holistic strategies.
    Learn More
    Influencer Marketing
    Our performance-driven Influencer Marketing team allows brands to build authentic connections with their audience while yielding real business results.
    Learn More
    Performance Creative
    We are creatives at our core, and every strategic idea comes with the ability to execute performance optimized content in-house.
    Learn More
    Creator posing in front of a Casey's store
    Customer Story

    Caution: High Absurdity Levels. Verified Effective.

    Read Case Study Talk to an Expert
    SEO & CRO
    Turn your website into a conversion engine. Drive more sales with strategic SEO to attract the right audience and CRO to fine-tune their experience. Maximize the value of your traffic through testing, UX, and optimization on your owned media.
    Search Engine Optimization (SEO)
    Search Engine Optimization is having a moment. There are more places than ever to have your brand and company discovered.
    Learn More
    Conversion Rate Optimization (CRO)
    If you’re spending to get traffic, you better make sure you’re converting it. Increase website and marketplace sales through testing, UX, and more.
    Learn More
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    Customer Story

    European Wax Center

    Read Case Study Talk to an Expert
  • Industry
    Multi-Location
    Multi-location marketing means you likely are dealing with many complex challenges. We help brands solve the complex challenges of Omni-channel measurement, urban and suburban markets, franchise needs and more.
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    Beauty
    The beauty category is competitive with brands constantly vying for market share and awareness. We experienced growing beauty brands across all channels including: paid media, content and creative, retail marketplaces, social media and more.
    Learn More
    Pets
    Pet owners want the best for their pets and are willing to spend for the best. Find the most loyal customers across all the marketplaces they use.
    Learn More
    Restaurants
    Whether your goal is dine-in or take out growth we can help create a unique brand voice, identify and segment your key customers, and manage media to reach your growth goals.
    Learn More
    Apparel
    Today’s shopping journey is complex. The apparel brands who win online are those who can consistently drive discovery and purchases in all relevant channels.
    Learn more
    CPG
    Win your fair share of demand across all available marketplaces. We experienced growing CPG brands across all channels including: paid media, content and creative, retail marketplaces, social media and more.
    Learn More
    Health & Wellness
    The health & wellness categories are competitive with brands constantly vying for market share and awareness. We’re HIPAA compliant and ready to help your brand grow.
    Learn More
    B2B
    Acadia specializes in accountable media driven by a targetable mindset where every dollar reaches its full potential. Our teams aren’t siloed, connecting Search, Social, Audio, Video, Retail, E-Commerce, and more to make the most impact from every angle.
    Learn More
  • Company
    Our Company

    Acadia is a full-service e-commerce strategy, advertising, education, and optimization, across Amazon, Instacart, Walmart, Target, 
and more.

    About Us
    The origin story of Acadia—where we came from, and why we’re here.
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    Learn More
    Careers
    Embark on a journey of innovation, collaboration, and personal growth.
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    Team
    We are incredibly passionate about the Mission at Acadia to be a trusted growth partner working with energetic passionate team members.
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    Learn More
  • Case Studies
    Case Studies
    We work with both B2C and B2B clients who are David waking up every day to beat Goliath. A few categories of focus for us are Retail/E-commerce, DTC, Travel, Food/Beverage, B2B, and Health/Wellness/Beauty.

    Sorry, we couldn't find any posts. Please try a different search.

    Fresh Thyme Gets a 8% Lift in Visitation Across 70+ Stores

    Analytics and IntelligencePaid SearchPaid SocialPerformance Creative
    Read Case Study

    European Wax Center Drives over 20x ROI Across 1,100 Locations

    Search Engine Optimization
    Read Case Study

    View All Case Studies

  • Resources
    Our Blog
    Full-service e-commerce advertising and optimization across Amazon, Instacart, Walmart and Target.
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    Read the Acadia Blog
    Acadia in the News
    Full-service e-commerce advertising and optimization across Amazon, Instacart, Walmart and Target.
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    Read About Acadia in the News
    Resources + Research
    Full-service e-commerce advertising and optimization across Amazon, Instacart, Walmart and Target.
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    Read Our Resources & Research
    Events
    Join us at our next virtual or in-person event and stay ahead of the curve.
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    See Our Upcoming Events
Contact Us

Retail Media

The Retail Roundup: AMC for All, Commingling for None, and Creators Get Paid

By Jordan Ripley | October 8, 2025

On the go? Listen to this roundup in audio format. Welcome to the September edition of the Retail Roundup, your go-to recap of the biggest developments in retail media and…

Read More

Omnichannel Budget Allocation in the Age of Retail-Agnostic Shoppers

By Ross Walker | September 25, 2025

About the Authors: Ross Walker is the Retail Media Team Lead at Acadia. | Damiano Ciarrocchi is a Senior Retail Media Manager at Acadia. – – –    Retail media…

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OLV: The Hidden Gem of Your Marketing Mix

By Ross Walker | September 11, 2025

If you’ve been running Amazon ads for more than a few quarters, you’ve probably felt the squeeze.  Sponsored Products are more expensive than ever. Sponsored Brands and Streaming TV have…

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Rufus Remembers, the Variation Collapse That Wasn’t, and the Shifting RMN Ad Tech Allegiances

By Julie Spear | September 3, 2025

On the go? Listen to this roundup in audio format. Welcome to the August edition of the Retail Roundup, your go-to recap of the biggest developments in retail media and…

Read More

Amazon DSP 2.0: The New Approach for Sustainable Growth on Amazon

By Pat Petriello | August 13, 2025

About the Author: Pat Petriello is the Director of Retail Marketplace Strategy at Acadia and a Thought Leader in the eCommerce space. Most brands are still treating Amazon DSP like…

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Vendor Gets BTPs, Vine Gets Retail Ready-Er, and I Know How Much OLV You Watched Last Summer

By Jordan Ripley | August 7, 2025

On the go? Listen to this roundup in audio format. Welcome to the July edition of the Retail Roundup, your go-to recap of the biggest developments in retail media and…

Read More

The Retail Roundup: Amazon Tightens Up, Walmart Catches Up, and a Post-Posts World

By Jordan Ripley | July 8, 2025

🎧 On the go? Listen to this roundup in audio format. Welcome to the June edition of the Retail Roundup, your go-to recap of the biggest developments in retail media…

Read More

The Instacart Opportunity Most Brands Are Sleeping On

By Juan Munoz | June 25, 2025

It may be 2025, but most brands are still sleeping on Instacart. Despite being one of the largest online grocery platforms in the U.S. and offering one of the most…

Read More

The Retail Roundup: “AI Eats My Listing”

By Julie Spear | June 4, 2025

🎧 On the go? Listen to this roundup in audio format. Welcome to this month’s edition of the Retail Roundup, your go-to recap of the biggest developments in retail media…

Read More
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  • Services
    • Retail Media & Marketplaces
    • Analytics & Business Intelligence
    • Paid Media
    • Content and Creative
    • Search Engine Optimization (SEO)
    • Conversion Rate Optimization (CRO)
  • Industry
    • Multi-Location
    • Beauty
    • Pets
    • Restaurants
    • Apparel
    • CPG
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  • The 14-Day Trade-Up: Winning New Customers On The Offense