Full-Service Retail Media & Marketplace Agency
Acadia’s retail media & marketplace practice has been managing brand accounts on Amazon since 2015 – the year of the very first Prime Day!
Our team is not paid media people who dabble in retail on the side. These are true marketplace experts with hands-on experience in each and every platform we serve.
The breadth of our team also means we can match you with assigned subject matter experts based on your goals and category.
Acadia has extensive tenure in the Amazon ecosystem, but our expertise extends to other major and specialty retail media media networks.
As an Amazon Advertising Advanced Partner, we know our way around PPC and DSP ad campaigns, and even AMC. But success on Amazon is about much more than just advertising. Are your product listings searchable, priced correctly, with sufficient inventory, and content that will convert a browser into a buyer?
Success on Amazon requires hundreds of components to be optimized and working together properly. At Acadia, we live and breathe the Amazon ecosystem, and our experience working with hundreds of brands on both Seller & Vendor Central and across marketplaces — each with unique goals and needs — informs our custom approach toward each client partnership.
Own your most important asset
As a key channel for both transactions and validation, it is critical for you to have ownership of your brand on Amazon. Your advertising data, the customer experience, availability of SKUs – these are mission-critical for short and long term success.
Amazon isn’t the only solution for brands looking to reach the online customer. Other mass and specialty retailers can provide a net-new audience specifically looking for your products.
We are early adopters of new retail media networks, and we have learned that different RMNs have different value propositions. Each dollar of your budget should be deployed where it can perform best. Acadia can optimize your retail media budget across various retailers for the best return.
How we’re different
Software is key not only to efficiency but in recognizing opportunities and enacting more advanced strategies. But data and code alone will not expose – or deploy – the right strategy.
We partner with industry-leading software tools so our clients can get all the benefits of tech, without having to integrate or navigate it directly. We query this information for insights and use it to inform each client’s customized success roadmap.
Acadia has been a leading voice in retail media since 2015. Our frameworks – such as our Retail Media Allocation Model – have been featured in leading industry publications like Ad Age, the Path to Purchase Institute, FutureCommerce, and the Digital Shelf Institute.
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Acadia was named Ad Age’s Performance Marketing Agency of the year in 2024. Our dedication to delivering results for clients has also afforded us strong footing with our platform and tech partners.
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