Acadia’s Co-Founder and CEO, Jared Belsky, was featured prominently in The Drum on February 24th for his public campaign to return media rebates to clients and challenge the rest of the industry to do the same.
In the piece, titled "Retail media's dirty laundry: What skeletons are hiding in the closet?" by commerce media columnist Kiri Masters, Belsky is cited as a leading voice holding the advertising industry accountable for a practice that has persisted for over a decade: agencies pocketing undisclosed payments from publishers and using client money to do it.
In addition, Masters is examining the broader ethical landscape of retail media, specifically, surfacing five distinct problem areas and questioning whether the industry is living up to its transparency promises.
Read the full article at thedrum.com.
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