Acadia Partner & Head of Retail Marketplace Services, Julie Spear, was featured in a October 16, 2025, MediaPost Op-Ed: "Prime Days' Lesson: Market In 3D".
Julie highlights how Amazon's Fall Prime Day revealed a major shift in consumer behavior and marketing strategy, showing that brands can no longer rely on short-term, one-dimensional ad bursts during the event itself.
'Following last week’s two days of Amazon Prime Day Deals, the lesson for marketers is simple: The one-dimensional approach needs to go 3D. A 3D approach capitalizes on emerging realities and technologies.'
Read the entire article on MediaPost.
Posted in Acadia in the News