Ross Walker in MediaPost: It’s Time To Do A 180 On Amazon

Ross Walker, Director of Retail Media at Acadia, was featured in a commentary published by MediaPost on March 20, 2026, calling on marketers to fundamentally shift how they leverage Amazon's advertising ecosystem.

In the piece, titled "It's Time To Do A 180 On Amazon," Walker argues that most brands are leaving significant value on the table by fixating on Amazon's store inventory and ROAS metrics, while overlooking the far greater opportunity within Amazon's Demand-Side Platform (DSP).

The full article is available on MediaPost.com.