Amazon Full Channel Management
Acadia focuses on 4 key areas to ensure marketplace success with our Amazon channel management service
Paid Advertising
Clarify your Amazon advertising strategy and support customer acquisition goals with Amazon PPC, Amazon DSP and more. We blend art and science to develop an advertising strategy based on your sales and profitability goals.
Our team is an Amazon Advertising Verified Partner, with extensive experience with performance advertising campaign set-up and optimization (Sponsored Products, Sponsored Brands, and Sponsored Display).
We have our own seat on the Amazon Demand Side Platform (DSP) and can leverage this sophisticated programmatic advertising solution to attract ‘top of funnel’ shoppers.
Finally we can bring all the pieces together and analyze how your entire advertising funnel is performing, using Amazon Marketing Cloud (AMC). We can leverage this powerful insights tool for more detailed reporting and analysis, regular performance reporting, quarterly strategic reviews and forecasts.
Organic Marketing
There are 600+ million products on the Amazon marketplace alone. This means Amazon shoppers can afford to be picky. If your products aren’t ranking and converting effectively, generating traction is going to be an uphill battle. Acadia supports product visibility through: Organic Share of Voice monitoring, brand storefront development & optimization, video upload, strategic product promotion planning, SEO optimization (A9 algorithm), product display page optimization, A+ and A+ premium content development, organic ranking improvement.
Brand Protection
If you don’t make Amazon a priority, you are letting other parties determine how your brand is being represented on the platform. This oversight can result in customer disappointment and untold damage to the integrity of your brand.
Defend your Amazon presence and help you achieve brand integrity. Our scope here includes Buy Box monitoring, reporting & action plans, On-Amazon brand image protection, product review monitoring & management, counterfeit product monitoring and escalations.
Operational Excellence
Effectively navigate operational requirements and improve channel profitability with our extensive Amazon inventory management experience.
Amazon boasts 100,000,000+ Prime members worldwide. Brands can tap into this network to both acquire new customers, and increase the loyalty of existing shoppers. The challenge is navigating Amazon’s numerous operational hurdles and maintaining profitability. Acadia’s Amazon operations management services include daily Performance & Account Health reviews, Inventory Planning & Management, maximizing in-stock levels & sales velocity, Chargebacks & Shortages Management, Annual vendor negotiations support, and more.
What Happens Next?
It all starts with a discovery call to determine fit and then we create a strategic plan. If you like our ideas, we get to work executing them and meet with you quarterly to ensure the strategy is aligned with your changing business and the changing landscape.
Set up a FREE consultation now to determine if Acadia is the right fit.
Blending art and science
We use Amazon’s native reporting tools as a foundation. But we also partner with a best-in-class analytics package, unlocking a whole new level of reporting and insights that guide our growth strategy for each client.
This analytics suite allows us to perform sophisticated analysis like:
- Benchmarking your brand within the competitive landscape
- Organic trends of keywords
- Longer range of data tracking than what’s available natively within Amazon
- Paid & organic share of voice
- Share of sponsorship by category and sub-category>
Amazon platforms and markets served
We provide done-for-you Amazon Seller Central (3P) and Vendor Central (1P) channel management for:
USA
Canada
Mexico
UK
Europe (France, Germany, Italy, Spain)
Australia
Resources
Planning for Promotions: Why It’s Important to Plan Ahead for The Year
Why is it important to plan ahead for promotions? Because putting a plan in place ensures you are regularly using the options available on Amazon to learn what generates the highest conversions for your brand – critical information to have when the holidays come around!
Planning for Promotions: Why It’s Important to Plan Ahead for The Year
Why is it important to plan ahead for promotions? Because putting a plan in place ensures you are regularly using the options available on Amazon to learn what generates the highest conversions for your brand – critical information to have when the holidays come around!
Amazon DSP 101: Beginners Guide to Understanding Amazon’s Demand-side Platform
Amazon Demand-side Platform (DSP) is a Display Advertising Platform that allows us to programmatically reach relevant audiences on Amazon sites and apps as well as publishing partners on third-party exchanges. Before we dive into DSP it’s important to understand some of the fundamentals of programmatic advertising.
Amazon DSP 101: Beginners Guide to Understanding Amazon’s Demand-side Platform
Amazon Demand-side Platform (DSP) is a Display Advertising Platform that allows us to programmatically reach relevant audiences on Amazon sites and apps as well as publishing partners on third-party exchanges. Before we dive into DSP it’s important to understand some of the fundamentals of programmatic advertising.
Best Amazon Promotional Tools for Sellers and Vendors
Promotions are a critical component of any marketing strategy, helping to drive product sales, attract new customers, and boost visibility of your products and brand. They are also a great tool to build sales momentum and generate reviews for new product launches. A well thought out promotions plan can have a widespread impact on your Amazon catalog, helping you to get more page views which could ultimately lead to higher conversions.
Best Amazon Promotional Tools for Sellers and Vendors
Promotions are a critical component of any marketing strategy, helping to drive product sales, attract new customers, and boost visibility of your products and brand. They are also a great tool to build sales momentum and generate reviews for new product launches. A well thought out promotions plan can have a widespread impact on your Amazon catalog, helping you to get more page views which could ultimately lead to higher conversions.
Successfully Negotiate Vendor Terms with Amazon
It’s that time of year again. No, not the holiday season. It’s time to start preparing for Amazon Vendor Term Negotiations. Every year Amazon negotiates terms with vendors. If you’re not prepared, you can end up with increased costs and narrower margins. But it doesn’t have to be that way. Vendors can successfully negotiate with Amazon to make their costs bearable.
Successfully Negotiate Vendor Terms with Amazon
It’s that time of year again. No, not the holiday season. It’s time to start preparing for Amazon Vendor Term Negotiations. Every year Amazon negotiates terms with vendors. If you’re not prepared, you can end up with increased costs and narrower margins. But it doesn’t have to be that way. Vendors can successfully negotiate with Amazon to make their costs bearable.
Adding Text to Product Images Could Boost Conversions
If you’re looking for a way to boost conversions on Amazon, it might be time to consider adding text overlays to your product images. Adding this extra layer of information to some of your product images helps you compensate visually for what might be lost in the minutia of a product description.
Adding Text to Product Images Could Boost Conversions
If you’re looking for a way to boost conversions on Amazon, it might be time to consider adding text overlays to your product images. Adding this extra layer of information to some of your product images helps you compensate visually for what might be lost in the minutia of a product description.
How Brands Can Use Influencer Marketing to Grow Sales on Amazon
Brands looking for innovative ways to promote their products in an increasingly saturated media space should investigate influencer marketing. Both on and off Amazon, influencers can help brands build trust with consumers in their niche.
How Brands Can Use Influencer Marketing to Grow Sales on Amazon
Brands looking for innovative ways to promote their products in an increasingly saturated media space should investigate influencer marketing. Both on and off Amazon, influencers can help brands build trust with consumers in their niche.
5 Questions to Ask Distributors Before Letting Them Sell Your Brand on Amazon
Here at Bobsled Marketing, we’re strong believers that brands should be representing themselves on Amazon. Amazon accounts for an estimated 50% of ecommerce sales, and many shoppers start their product searches on Amazon. Brands should be using the channel to gather insight into product and competitive trends, get feedback from customers, represent their brand (and pricing!) consistently, own & grow the direct revenue, and own as much of the data they can get from Amazon.
5 Questions to Ask Distributors Before Letting Them Sell Your Brand on Amazon
Here at Bobsled Marketing, we’re strong believers that brands should be representing themselves on Amazon. Amazon accounts for an estimated 50% of ecommerce sales, and many shoppers start their product searches on Amazon. Brands should be using the channel to gather insight into product and competitive trends, get feedback from customers, represent their brand (and pricing!) consistently, own & grow the direct revenue, and own as much of the data they can get from Amazon.
FBA Small & Light: Is It Worth It?
The FBA Small & Light program is a fulfillment option for products that are priced under $15, measure 16” x 9” x 4” or smaller, and weigh 15 ounces or less. In this blog post, we’ve broken down all the important aspects of the program.
FBA Small & Light: Is It Worth It?
The FBA Small & Light program is a fulfillment option for products that are priced under $15, measure 16” x 9” x 4” or smaller, and weigh 15 ounces or less. In this blog post, we’ve broken down all the important aspects of the program.
How Do I Update A UPC On Amazon?
For a variety of reasons, a brand may need to update the UPC of a product on the Amazon marketplace. In this post we’re going to break down exactly how to go about this.
How Do I Update A UPC On Amazon?
For a variety of reasons, a brand may need to update the UPC of a product on the Amazon marketplace. In this post we’re going to break down exactly how to go about this.