Amazon Full Channel Management
Acadia focuses on 4 key areas to ensure marketplace success with our Amazon channel management service
Paid Advertising
Clarify your Amazon advertising strategy and support customer acquisition goals with Amazon PPC, Amazon DSP and more. We blend art and science to develop an advertising strategy based on your sales and profitability goals.
Our team is an Amazon Advertising Verified Partner, with extensive experience with performance advertising campaign set-up and optimization (Sponsored Products, Sponsored Brands, and Sponsored Display).
We have our own seat on the Amazon Demand Side Platform (DSP) and can leverage this sophisticated programmatic advertising solution to attract ‘top of funnel’ shoppers.
Finally we can bring all the pieces together and analyze how your entire advertising funnel is performing, using Amazon Marketing Cloud (AMC). We can leverage this powerful insights tool for more detailed reporting and analysis, regular performance reporting, quarterly strategic reviews and forecasts.
Organic Marketing
There are 600+ million products on the Amazon marketplace alone. This means Amazon shoppers can afford to be picky. If your products aren’t ranking and converting effectively, generating traction is going to be an uphill battle. Acadia supports product visibility through: Organic Share of Voice monitoring, brand storefront development & optimization, video upload, strategic product promotion planning, SEO optimization (A9 algorithm), product display page optimization, A+ and A+ premium content development, organic ranking improvement.
Brand Protection
If you don’t make Amazon a priority, you are letting other parties determine how your brand is being represented on the platform. This oversight can result in customer disappointment and untold damage to the integrity of your brand.
Defend your Amazon presence and help you achieve brand integrity. Our scope here includes Buy Box monitoring, reporting & action plans, On-Amazon brand image protection, product review monitoring & management, counterfeit product monitoring and escalations.
Operational Excellence
Effectively navigate operational requirements and improve channel profitability with our extensive Amazon inventory management experience.
Amazon boasts 100,000,000+ Prime members worldwide. Brands can tap into this network to both acquire new customers, and increase the loyalty of existing shoppers. The challenge is navigating Amazon’s numerous operational hurdles and maintaining profitability. Acadia’s Amazon operations management services include daily Performance & Account Health reviews, Inventory Planning & Management, maximizing in-stock levels & sales velocity, Chargebacks & Shortages Management, Annual vendor negotiations support, and more.
What Happens Next?
It all starts with a discovery call to determine fit and then we create a strategic plan. If you like our ideas, we get to work executing them and meet with you quarterly to ensure the strategy is aligned with your changing business and the changing landscape.
Set up a FREE consultation now to determine if Acadia is the right fit.
Blending art and science
We use Amazon’s native reporting tools as a foundation. But we also partner with a best-in-class analytics package, unlocking a whole new level of reporting and insights that guide our growth strategy for each client.
This analytics suite allows us to perform sophisticated analysis like:
- Benchmarking your brand within the competitive landscape
- Organic trends of keywords
- Longer range of data tracking than what’s available natively within Amazon
- Paid & organic share of voice
- Share of sponsorship by category and sub-category>
Amazon platforms and markets served
We provide done-for-you Amazon Seller Central (3P) and Vendor Central (1P) channel management for:
USA
Canada
Mexico
UK
Europe (France, Germany, Italy, Spain)
Australia
Resources
What you need to know about Amazon Insights
A program released this summer called Amazon Insights is meant to enable sellers to survey customers about why they buy—or don’t buy—certain products. It’s basically a quick means of creating a one-question survey to see where product marketing works and where it doesn’t.
What you need to know about Amazon Insights
A program released this summer called Amazon Insights is meant to enable sellers to survey customers about why they buy—or don’t buy—certain products. It’s basically a quick means of creating a one-question survey to see where product marketing works and where it doesn’t.
How Amazon’s New Transparency Program Will Affect You
Amazon is currently piloting its Transparency program to solve counterfeit product and unauthorized seller issues; the program will gradually replace the current “brand gating” approach. In the near future, any item arriving in an Amazon fulfillment center without the necessary unique 26-digit Transparency program code will be considered counterfeit.
How Amazon’s New Transparency Program Will Affect You
Amazon is currently piloting its Transparency program to solve counterfeit product and unauthorized seller issues; the program will gradually replace the current “brand gating” approach. In the near future, any item arriving in an Amazon fulfillment center without the necessary unique 26-digit Transparency program code will be considered counterfeit.
How to Use Brand Pages in AMS
Since competition between merchants on Amazon just keeps growing, it’s vital for vendors to differentiate themselves from others who offer competing or similar products. That’s where Brand Pages comes into play. Accessible from within Amazon Marketing Services (AMS), this feature lets you create a unique brand destination within the protective infrastructure and customer-friendly marketplace of Amazon itself, freeing you up to focus on satisfying your customers.
How to Use Brand Pages in AMS
Since competition between merchants on Amazon just keeps growing, it’s vital for vendors to differentiate themselves from others who offer competing or similar products. That’s where Brand Pages comes into play. Accessible from within Amazon Marketing Services (AMS), this feature lets you create a unique brand destination within the protective infrastructure and customer-friendly marketplace of Amazon itself, freeing you up to focus on satisfying your customers.
Three Key Pros and Cons of the Amazon Lending Program
For many, it’s a difficult, if not impossible, question to answer. According to Amazon, “Sellers on Amazon worldwide used capital from Amazon Lending loans to grow sales by an estimated $4 billion.” That’s an impressive number, and, for many brands, getting cash through Amazon is an appealing and unique alternative to traditional lending through a bank.
Three Key Pros and Cons of the Amazon Lending Program
For many, it’s a difficult, if not impossible, question to answer. According to Amazon, “Sellers on Amazon worldwide used capital from Amazon Lending loans to grow sales by an estimated $4 billion.” That’s an impressive number, and, for many brands, getting cash through Amazon is an appealing and unique alternative to traditional lending through a bank.
How to Best Use Seasonality and CPC on Amazon
Have you ever noticed a seasonal element to your sales on Amazon? Maybe you’ve seen significant growth in your sales during the final quarter of the year or a really dramatic drop in certain months. Actually, seasonality has an effect in most product categories, which means we can study its rhythms and figure out how to take advantage of it.
How to Best Use Seasonality and CPC on Amazon
Have you ever noticed a seasonal element to your sales on Amazon? Maybe you’ve seen significant growth in your sales during the final quarter of the year or a really dramatic drop in certain months. Actually, seasonality has an effect in most product categories, which means we can study its rhythms and figure out how to take advantage of it.
How inventory stockouts impact your ad campaigns on Amazon
Everyone who’s been selling on Amazon for at least a month knows the importance of effective inventory management. While we’ve spent a lot of time on the Bobsled blog discussing things like listing optimization, ads optimization, squatter management, and other aspects of optimizing your Amazon presence to boost sales, these things pale in comparison to the importance of managing your inventory. When you run out of stock…well, there’s nothing to optimize.
How inventory stockouts impact your ad campaigns on Amazon
Everyone who’s been selling on Amazon for at least a month knows the importance of effective inventory management. While we’ve spent a lot of time on the Bobsled blog discussing things like listing optimization, ads optimization, squatter management, and other aspects of optimizing your Amazon presence to boost sales, these things pale in comparison to the importance of managing your inventory. When you run out of stock…well, there’s nothing to optimize.
What Makes the Amazon Exclusives Program Worth the Cost?
At first glance, it seems like joining the Exclusives Program is a sure bet toward growing your brand’s sales on Amazon, but like all major decisions, the step should only be taken if you’re fully aware of what both you and Amazon get out of the collaboration.
What Makes the Amazon Exclusives Program Worth the Cost?
At first glance, it seems like joining the Exclusives Program is a sure bet toward growing your brand’s sales on Amazon, but like all major decisions, the step should only be taken if you’re fully aware of what both you and Amazon get out of the collaboration.
How to Handle Unauthorized Sellers as an Amazon Vendor
Managing and removing the other sellers that will list against product pages is a multi-step process, and while reducing unauthorized/counterfeit sellers is the goal; it’s important to note that completely eliminating them from listings is usually not possible.
How to Handle Unauthorized Sellers as an Amazon Vendor
Managing and removing the other sellers that will list against product pages is a multi-step process, and while reducing unauthorized/counterfeit sellers is the goal; it’s important to note that completely eliminating them from listings is usually not possible.
The 3 Types of PPC Campaigns on AMS and When to Use Them
Amazon’s Vendor Program comes with perks and downsides. For some brands, selling wholesale directly to Amazon can help to grow revenue and reach new customers with potentially less fuss than on Seller Central. Once you start using Vendor Central you also get access to AMS (Amazon Marketing Services), an advertising platform which offers more advanced paid search placements than Seller Central.
The 3 Types of PPC Campaigns on AMS and When to Use Them
Amazon’s Vendor Program comes with perks and downsides. For some brands, selling wholesale directly to Amazon can help to grow revenue and reach new customers with potentially less fuss than on Seller Central. Once you start using Vendor Central you also get access to AMS (Amazon Marketing Services), an advertising platform which offers more advanced paid search placements than Seller Central.